Warianty tytułu
Consumers as Receivers of Advertising : the Sounding's Results
Języki publikacji
Abstrakty
Autorzy omówili wyniki ulicznego sondażu nt. odbioru reklamy na przypadkowo dobranej grupie 300 osób, mieszkańców Wrocławia.
Expansions of advertising in Polish reality becomes a fact. As a new and almost unknown to the internal buyer occurence, it causes reactions which we know very little about. The one-day sounding on the 300-persons sample realized in Wrocław streets in November 1990 is a very initial attempt to investigate consumers attitudes towards advertising and media. The results testify generally to a positive attitude towards advertising from one side and to a little sale efficiency of advertising from the other. Few months have passed since the time of the research and efficiency of promotion appeals seems to rise. (original abstract)
Rocznik
Strony
183--191
Opis fizyczny
Twórcy
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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