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1994 | nr 442 | 49--60
Tytuł artykułu

Rola reklamy w funkcjonowaniu amerykańskiego rynku papierosów w świetle badań statystycznych

Treść / Zawartość
Warianty tytułu
Role of Advertising in Functioning of American Cigarette Market in the Light of Statistical Data
Języki publikacji
PL
Abstrakty
Omówiono badania statystyczne konsumpcji papierosów na rynku amerykańskim, a także wpływ reklamy i jej późniejszego zakazu na tę konsumpcję.
EN
In the article the author has presented the results of the research carried out for a number of years on the impact of advertising on the consumption of cigarettes as well as other factors favouring this consumption. By writing this article the author wishes to increase the scope of discussion conducted in Poland. Although, and there is not doubt about it, the market of cigarettes possesses numerous specific features, a broad presentation of the results of the research conducted in the U.S.A. may help to enrich argumentation and verify the results of the research carried out in Poland. In consequence, more light will be thrown on this social issue that is still widely disputed in Poland. The thesis presented at the beginning of the article that a ban on cigarette advertising in mass media exerts (or could exert) a relatively small impact on the number of cigarettes smoked was confirmed by the presented marketing surveys. (original abstract)
Rocznik
Numer
Strony
49--60
Opis fizyczny
Twórcy
Bibliografia
  • Atkinson A., Skegg J., Anti-smoking Publicity and the Demand for Tobacco in the U. K., "Manchester School of Economics" 1973.
  • Calfee J., Ringalri D., What Would Happen if Cigarette Advertising and Promotion Were Banned?, "Advances in Consumer Research" 1990, No. 17.
  • Cigarette sales keep rising, "Business Week" (December 15, 1980).
  • Davis R., Current Trends in Cigarette Advertising arid Marketing, "The New England Journal of Medicine" No. 12.
  • Hamilton J.I., The Demand for Cigarettes: Advertising, the Health Scare, and the Cigarette Advertising Ban, "The Review of Economics and Statistics" 1972, No. 54.
  • Holak S., Reddy S., Effects1 of a Television and Radio Advertising Ban: a Study of the Cigarette Industry, "Journal of Marketing" 1986, No. 50.
  • Houthakker M., Taylor L., Consumer Demand in the U.S. 1970.
  • Sackrin S., Factors Affecting the Demand for Cigarettes, "Agricultural Economics Research" 1962, No. 14.
  • Schmalensee R., Brand Loyalty and Barriers to Entry, "Sothern Economic Journal" 1974, No. 40.
  • Schneider L., Klein B., Murphy K., Governmental Regulation of Cigarette Health Information, "Journal of Law and Economics" 1981, No. 24.
  • Teel S., Teel J., Bearden W., Lessons Learned from the Broadcast Cigarette Advertising Ban, "Journal of Marketing" 1979, No. 43.
  • Warner, Cigarette Advertising and Media Coverage of Smoking and Health, "The New England Journal of Medicine" 1985, No. 312.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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