Warianty tytułu
Marketing Plan in Small Business
Języki publikacji
Abstrakty
Przedmiotem artykułu jest sposób sporządzenia planu marketingowego dla małej firmy: jego etapy, opis schematu, a także korzyści z jego sporządzenia.
The present article deals with the problems pertaining to marketing and how it can be practically applied in a small business. Lately, attention has been focused on this issue as the importance of the proper planning and application of marketing in an enterprise has been recognized. A skilful implementation of marketing knowledge is highly valued in the case of small and medium-size enterprises. | Reliable and verified methods of the application of marketing instruments such as a marketing plan a day-to-day running of a business are still scarce. The author presented in the article how a marketing plan can be used in small and medium-size businesses and how to elaborate such a plan. Preliminary steps should be focused on the collection of data about the business and the market it operates in, and this should lead to the elaboration of the marketing plan itself. (original abstract)
Rocznik
Numer
Strony
31--42
Opis fizyczny
Twórcy
autor
Bibliografia
- Hague P., Jackson P., Do Your Own Market Research, Kogan Pages, London 1990.
- McDonald M., Marketing Plans, Butterworth-Heineman Ltd., Oxford 1992.
- Waterworth D., Marketing for the Small Business, McMillan Publishing, London 1989.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000000000912