Praktyki marketingowe w przedsiębiorstwach brytyjskich

• Autorzy: Ewa Piasecka

Warianty tytułu

Marketing Practices in British Enterprises

• Języki publikacji: PL

Abstrakty

Autorka przedstawiła charakterystyczne cechy praktyki marketingowej przedsiębiorstw brytyjskich w aspekcie ich możliwości ekspansji na rynki jednoczącej się Europy.

EN

In the paper the author presents how marketing functions in British enterprises. The author discusses the current marketing practices and characterizes their specifity as well as determines their weaknesses. When commenting on marketing operations undertaken by British companies the author takes into consideration the experience gained over many years and new trends in the shaping of the marketing mix. Moreover, in the article the author reveals what lies behind the success of the leading British companies in the field of marketing in late 80s and early 90s.(original abstract)

Słowa kluczowe

PL

Praktyka marketingu; Polityka marketingowa; Marketing międzynarodowy

EN

Marketing practice; Marketing policy; International marketing

• Czasopismo: Zeszyty Naukowe / Akademia Ekonomiczna w Krakowie
• Rocznik: 1996
• Numer: nr 465
• Strony: 83--97

Twórcy

autor

Ewa Piasecka

Bibliografia

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