Aranżowanie kanałów dystrybucji przez organizacje niedochodowe

• Autorzy: Barbara Iwankiewicz-Rak

Warianty tytułu

Adaptation of Distribution Systems by Non-Profit Organizations

• Języki publikacji: PL

Abstrakty

Omówiono organizowanie kanałów dystrybucji oraz sposoby gromadzenia funduszy przez organizacje non-profit.

EN

Distribution channels for non-profit organizations tend to be short, simple and direct. If intermediaries are present in the channels they are usually agents as an independent ticket agency or a specialist in fund raising. Non-profit marketers have to carefully evaluate the distribution systems if they are to be successful in delivering their products to their consumers. (original abstract)

Słowa kluczowe

PL

Organizacje non-profit; Usługi społeczne niematerialne; Kanały dystrybucji; Finansowanie usług społecznych

EN

Non-profit organisations; Non-material social services; Distribution channels; Social services finance

• Czasopismo: Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Zarządzanie i Marketing
• Rocznik: 1997
• Tom: 7
• Numer: nr 759 Problemy teorii i praktyki marketingu
• Strony: 72--81

Twórcy

autor

Barbara Iwankiewicz-Rak

Bibliografia

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• Bowersox D.J., Bixby Cooper M., Laubert D.M., Taylor D.A.: Management in Marketing Channels. New York: McGraw Hill Inc. 1980, s. 198.
• Carbone R.F.: Marketplace Practice and Fundraising Ethics. [w:] D.C. Hammack, D.R. Young: Nonprofit Organizations in a Market Economy. San Francisco: Jossey-Bass Publishers 1993, s. 295.
• Cowell D.W.: The Marketing of Service. London: Heinemann 1984, s. 182-199.
• Cowell D.W.: The Marketing of Services. London: Heinemann 1984, s. 183.
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• Duronio M.A., Loessin B.A.: Management Effectivness in Foundraising. [w:] D.R. Young, R.M. Hollister, V.A. Hodgkinson: Governing, Leading, and Managing Nonprofit Organizations. San Francisco: Jossey-Bass Publishers 1993, s. 170.
• Garbarski L., Rutkowski J., Wrzosek W.: Marketing. Punkt zwrotny nowoczesnej firmy. Warszawa: PWE 1996, s. 362.
• Hannagan T.: Marketing for the Non-Profit Sector. London: The Macmfflian Press Ltd. 1993, s. 144.
• Horne W.R.: Put Your Money on Ice - How a Slogan Sparked a Fund Raising Campaing. [w:] Ph. Kotler, О. Ferrel, Ch.W. Lamb: Cases and Readings for Marketing for Non-Profit Organizations. New Jersey 1983, s. 280-282.
• Lamb Ch.W., Crompton J.L.: Distributing Public Services: A Strategic Approach. [w:] Ph. Kotler, O. Ferrel, Ch.W. Lamb: Cases and Readings for Marketing for Non-Profit Organizations. New Jersey 1983, s. 215.
• Mindak W.A., Bybee H.M.: Marketing's Application to Found Raising. "Journal of Marketing" July 1971, s. 13-18.
• Mindak W.A., Bybee H.M.: Marketing's Application to Found Raising. [w:] Ph. Kotler, O. Ferrel, Ch.W. Lamb: Cases and Readings for Marketing for Non-Profit Organizations. New Jersey 1983, s. 267-273.
• Tuckman H.P.: How and Why Nonprofit Organizations Abtain Capital. [w:] D.C. Hamnack, D.R. Young: Nonprofit Organizations in a Market Economy. San Francisco: Jossey-Bass Publishers 1993, s. 203-233.