Warianty tytułu
Huff Model as Instrument Supporting Decisions on Siting of Major Retail Facilities
Języki publikacji
Abstrakty
Przedstawiono znaczenie lokalizacji placówki handlowej we współczesnym handlu i zastosowanie przestrzennego modelu Huffa w określaniu atrakcyjności lokalizacyjnej.
Over the last few years Poland's retail trade has undergone a large number of significant changes pushing it towards a modern pro-market direction. This process has manifested itself mostly through an increase in the quality of the trading network, recruitment of qualified personnel, ongoing improvement of customer service and care to satisfy customer needs as well as implementation of varied marketing strategies and continuous market research. Despite the fact that the process of organizational and technical concentration and integration has already begun, the high fragmentation of the Polish retail sector hampers the streamlining of distribution channels. Consequently, only the emergence of large facilities will ensure its organizational and technical improvement. Siting is one single important aspect of the organization of such facilities and very often determines their sizing, extent of activity and profile. Ig it turns out misguided not only does it not permit the satisfaction of needs of its ever more demanding conscious customer but also delays the achievement of adequate level of supplies and ensuring the economic viability of the facility in question. While making a decision on where to locate a facility, in practice use is made of models of spatial gravitational influences, among which an important role is played by the so-called shopping models. One model worthy of particular attention is the Huff model which on account of its simple construction may be easily used in practice. An example of the use of this model described in this article serves as a proof of the truthfulness of this claim.(original abstract)
Rocznik
Numer
Strony
109--120
Opis fizyczny
Twórcy
autor
Bibliografia
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Typ dokumentu
Bibliografia
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Identyfikator YADDA
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