Warianty tytułu
Marketing Information System as the One of Components Adjusting Performance of the Financial Institution to the Global Competition Circumstances
Języki publikacji
Abstrakty
Autorka przedstawiła problem globalnego marketingu oraz globalnego zarządzania produktami w firmie. Szczególną uwagę poświęciła strategii informacji marketingowej (SIM) w dobie globalizacji gospodarki.
The problem of the global marketing is known and described in the literature for many years. Towards to many advantages, the roles of the global approach to the market are adapted both for the consumption good market and the services including the financial services. Apart from the considerations on the verification of the marketing mix tools the paper considers the roles of the marketing information system in the financial institutions managed globally. (original abstract)
Rocznik
Numer
Strony
51--63
Opis fizyczny
Twórcy
autor
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000000006323