Możliwości oceny sytuacji gospodarczej na podstawie badań opinii konsumenckich
Possibilities of Evaluation of Economic Situation on the Basis of Researches of Consumers Opinion
Omówiono metodykę badań testem konsumenckim dotyczących badania związków opinii konsumenckich z sytuacją gospodarczą Polski, mimo tego iż w pierwotnym zamyśle badania te nie miały na celu takich zależności wykazywać.
Consumers behavior reflects changes in the business situation in the country and has a reverse impact on it - it can strengthen or weaken it. These are the consumers who evaluate the business situation of the country cither to see consumer impulses and prospects for satisfying their espectations and aspirations or to assess that: things are going in the wrong direction" and consequently to weaken their behavior. The latter results in worsening consumers sentiments, raising concerns about the future or declining willingness to make purchases. Consumer surveys which permit actually to answer the question: How is the state of a household formed and how does it change? Are quite new in Poland: they started after 1990 when the market economy was introduced in this country. Thanks to those changes the customers became sovereign, free but also more rational in making their choice. The purpose of the surveys which started in the Research Institute of Economic Development in the 1st quarter of 1990 was not to study the links between consumers' opinions and the general economic situation of Poland, though since the very beginning such links have been evident. (original abstract)