Warianty tytułu
The Methods and Techniques of the Strategic Analysis in Building Product Strategy
Języki publikacji
Abstrakty
W artykule zaprezentowano podstawowe pojęcia związane z problematyką strategii produktu i metod oraz technik wykorzystywanych w jej budowaniu. Omówiono metodykę budowania strategii produktu w przedsiębiorstwie oraz scharakteryzowano podstawową grupę metod i technik wykorzystywaną w formułowniu strategii produktu, tj. metody i techniki z zakresu analizy strategicznej. Dokonano klasyfikacji metod i technik, przyjmując różne kryteria.
The product strategy is determined by many factors whose identification and evaluation is necessary for the strategy development. The analysis of the factors shaping the formulation of a given product strategy and the selection of the most effective strategy among all available options is possible due to the application of various methods and detailed techniques for the particular stages of the product strategy methodology. The task of the managers and employees involved in the development of the product strategy is the right selection of the applicable solutions worked out on the basis of numerous scientific dicsiplines including: organisation and management, marketing, finance, mathematics, statistics and others. Developing the strategy various methods should be applied in order to consider as many different factors as possible so that the selected products strategies could be implemented to the greatest benefit of the company. In this article the basic concepts related to the product strategy are presented as well as the methods and techniques used in the strategy creation. The paper describes the methodology of product strategy development in an enterprise and it characterizes the basic group of the methods and techniques used in product strategy formulation, cf "strategic analysis - methods and techniques". Moreover, due to the abundance and big variety of the methods and techniques that can be applied in product strategy development, they have been classified according to the different criteria. (original abstract)
Rocznik
Numer
Strony
113--137
Opis fizyczny
Twórcy
autor
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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