Warianty tytułu
Network Methods in Analysis of Means-End Chains Using the UCINET Program
Języki publikacji
Abstrakty
W artykule autor przedstawił zastosowania wybranych metod sieciowych do analizy łańcuchów środków-celów z zastosowaniem programu komputerowego UCINET. Ze znanych metod sieciowych, autor używa metody umożliwiającej mu zdefiniowanie wspólnych relacji pomiędzy cechami, korzyściami konsumpcji i osobistej oceny konsumentów.
This article concerns the application of selected network methods in analysis of data from laddering interviews using the UCINET computer program. This analysis was conducted on the basis of empirical data taken from research into Cooler wines carried out by Gutman and Reynolds using the laddering technique. Among the well-known methods of network analysis, the author uses a method enabling him to define the mutual relations between: features, consumption benefits, and the personal values of consumers. In particular, he analyses the geodesic distances between elements, defines the centrality of positions and relations on the basis of Freeman's and Bonacich's closeness and centrality indices and identifies relatively isolated cliques linking relevant feature chains, the consequences of choosing them, and personal values. (original abstract)
Rocznik
Numer
Strony
23--36
Opis fizyczny
Twórcy
autor
Bibliografia
- Bonacich P., Power and Centrality: A Family of Measures, "American Journal of Sociology", 1987, nr 92.
- Borgatti S., Anthropac 4.0, Methods Guide, Natic M.A. Analytic Technologies, 1996.
- Borgatti S., Everett M., Freeman L., UCINET 5.0 for Windows. Software for Social Network Analysis. User's Guide, Natic, Analytic Technologies, 1999.
- Hanneman R., Introduction to Social Networks, University of California, On-line Textbooks, http://wizard.ucr.edu.
- Reynolds T., Gutman J., Laddering Theory, Method, Analysis and Interpretation, Journal of Advertising Research 1988, nr 2.
- Struktura, wymiana, władza. Studia z socjologii teoretycznej, red. T. Sozański, J. Szmatka, M. Kempny, IFIS PAN, Warszawa 1994.
- Valette-Florence P., Rapacchi B., Improvements in Means - End Analysis, "Journal of Advertising Research" 1991, nr 2.
- Wasserman S., Faust K., Social Network Analysis: Methods and Applications: Research from the Social and Behavioral Sciences, Newbury Park, Sage 1994.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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