Motywy i uwarunkowania ekspansji przedsiębiorstw handlowych na rynki zagraniczne

• Autorzy: Grażyna Śmigielska

Warianty tytułu

Motives of Commercial Enterprises and Their Expansion Possibilities into Foreign Markets

• Języki publikacji: PL

Abstrakty

Artykuł jest studium nad zmianami, jakie miały miejsce w motywach ekspansji przedsiębiorstw handlowych na rynki zagraniczne. Przeanalizowano te zmiany na podstawie zewnętrznych przesłanek i skutków wyboru rynków docelowych. Opisywane motywy ekspansji podzielono na dwie grupy: czynniki typu "push" (charakterystyczne dla wcześniejszych etapów handlu międzynarodowego) i czynniki typu "pull" (ich rola rośnie od 1980 r.).

EN

The paper is a study of the changes which took place in the motives to expand into foreign markets by commercial enterprises. These changes are analyzed based on their external prerequisites and effects on the choice of target markets. These expansion motives are divided into two groups i.e., the push factors (usually pushing out retailers from primary markets), which is a characteristic feature of earlier stages of international trade as well as the pull factor (usually the attractiveness of foreign markets), whose role in the decision making process of expansion has been on the increase since the 1980s. The paper also presents, on the basis of the American retail chain Wal-Mart, how the desire to participate in global competition has determined the choice of target markets and brands in which it competes in markets around the world. The paper also points out the need to attain certain level of activity in target markets that will permit the achievement of sizeable benefits from these activities as a prerequisite for an enterprise's successful competition in global retail markets. (original abstract)

Słowa kluczowe

PL

Handel detaliczny; Przedsiębiorstwo handlowe; Rynki międzynarodowe; Konkurencyjność handlowa

EN

Retail trade; Commercial enterprises; International market; Trade competitiveness

• Czasopismo: Zeszyty Naukowe / Akademia Ekonomiczna w Krakowie
• Rocznik: 2003
• Numer: nr 624
• Strony: 91--101

Twórcy

autor

Grażyna Śmigielska

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