Monitorowanie otoczenia przez polskie firmy

• Autorzy: Mirosław Sosnowski , Krzysztof Obłój

Warianty tytułu

Enviromental Scannide in Polish Companies

• Języki publikacji: PL

Abstrakty

Jednym z głównych problemów dyskutowanych w literaturze zarządzania strategicznego jest problem skutecznej adaptacji firmy do otoczenia. Przez wiele lat pytania badawcze koncentrowały się wokół problemu "jak" firma powinna działać, aby dostosowywać się do otoczenia i jakie są uwarunkowania (techniczne, społeczne, czasowe) tego procesu. Ukrytym założeniom teorii i badań było stwierdzenie, że firma "wie", do czego się dostosowuje, czyli potrafi skutecznie definiować i analizować swoje otoczenie, bez względu na to, czy otoczenie to było traktowane jako istniejące obiektywnie, czy też częściowo współtworzone przez działania organizacyjne.

EN

One of the main problems discussed in the literature of strategic management is effective company adaptation to the environment. For many years, the questions regraded mainly the issue of "how" a company should work in order to adapt to the environment and what is the technical, social and time background of that process. One hidden assumption of theory and research was a statement, that a company "knows" what it is adapting to, which means, it can effectively define and analyze its environment, no matter if the environment was regarded as given or enacted. However, our research showed that organizations scan their environment only to a limited extent and in very different ways. Getting to know the logics, methods and conditions of the process of scanning the environment by organizations is a crucial research issue. It is especially important, when we adapt a strategic approach, which bases on an assumption, that effective adaptation demands constant collecting of information, so that the strategic choices could assure coherence between the environment, strategy and organizational structure. (original abstract)

Słowa kluczowe

PL

Otoczenie przedsiębiorstwa; Zarządzanie strategiczne; Analiza SWOT

EN

Enterprise environment; Strategic management; SWOT analysis

• Czasopismo: Organizacja i Kierowanie
• Rocznik: 2004
• Numer: nr 2
• Strony: 3--20

Twórcy

autor

Mirosław Sosnowski

autor

Krzysztof Obłój

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