Media wobec zjawisk współczesnej globalizacji

• Autorzy: Jerzy Mikułowski Pomorski

Warianty tytułu

The Media and the Phenomena of Contemporary Globalisation

• Języki publikacji: PL

Abstrakty

Globalizacja jest procesem podlegającym wewnętrznym zmianom. Media biorące udział w procesach globalizacji również podlegają zmianom. Ich różnicowanie się zaczyna przeważać nad scalaniem. To w jakim kierunku będą ewoluować zależy od zbyt wielu czynników, by przewidywać ich dalszy rozwój. Przeobrażenia mediów stają się dobrym barometrem przemian nowej epoki globalizacji.

EN

Globalisation is not a uniform process; it contains processes of both diversification and homogenisation. This is evident in the development of media. The dominant position o!" the American film industry on the one hand, and the collapse of great television audiloria on the other, illustrate this tendency. The popular hypothesis of the global village (McLuhan) is sometimes understood as the linking of the world by means of information that is instrumental for action. Closer analysis reveals that the contents universally known to world auditoria are primarily of a fictitious character and are not linked with existing states of readiness to act. The saturation of media with new information has its limits. Media being by nature conservative are - at most - advocates of moderate change. Therefore, much new information never makes it to the mass media, and that which does is subject to a certain semantic ordering formerly provided by ideology. Contemporary news is stripped of its ideological message, which bears on its character. The function of news with respect to its consumers is to prepare them to act rationally. The growing importance of the use of information in action means that increasingly its meaning depends not on the content of the message but on its context; it is the context that determines whether action is taken once the information is revealed. Proper communication is the maintenance of social links through the exchange of signals. Communication for communication's sake, in other words autotelic communication - possible today on a wide scale - presents a challenge to the traditional practices of communication. This disintegrated activity of reference groups may serve to develop new forms of communication. (original abstract)

Słowa kluczowe

PL

Globalizacja; Globalizacja kultury; Media

EN

Globalization; Cultural globalization; Media

• Czasopismo: Zeszyty Naukowe / Akademia Ekonomiczna w Krakowie
• Rocznik: 2004
• Numer: nr 654
• Strony: 37--52

Twórcy

autor

Jerzy Mikułowski Pomorski

Bibliografia

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