Warianty tytułu
Optimization of Goodwill and the Strategic Quality Choice
Języki publikacji
Abstrakty
W pracy analizowano wpływ niepewności rynku zbytu i konkurencji na optymalny wybór zmiennych decyzyjnych firmy, takich jak moment podjęcia inwestycji (wejścia na rynek) i jakości produktu, na jej strategiczną wycenę. Przedstawiono analizę korzyści płynących z elastycznej technologii zarządzania jakością w firmie planującej inwestycję na rynku z niepewnością.
The author analyzed an uncertainty of the trade area and competition together with its impact on the firm's optimal variables choice such as the moment of entering the market and the product quality on its strategic valuation. The paper also consists of an analysis of advantages coming from flexible technology of the quality management in the company that is planning to invest in the uncertain market. (AŁ)
Rocznik
Numer
Strony
139--158
Opis fizyczny
Twórcy
autor
Bibliografia
- Aoki, Reiko, and Thomas J. Prusa, 1996, Sequential versus Simultaneous Choice with Endogenous Quality, International Journal of Industrial Organization, 15, pp. 103-121.
- Banker, Rajiv D., Inder Khosla, and Kingshuk K. Sinha, 1998, Quality and Competition, Management Science, 44, pp. 1179-1192.
- Cox, John C., and Steven A. Ross, 1976, The Valuation of Options for Alternative Stochastic Processes, Journal of Financial Economics, 53, pp. 385-408.
- Dixit, Avinash, 1993, The Art of Smooth Pasting, Vol. 55 in Fundamentals of Pure and Applied Economics, Harwood Academic Publishers.
- Dixit, Avinash, and Robert Pindyck, 1996, Investment under Uncertainty (2nd printing), Princeton University Press.
- Dubey, Pradeep, and Chien-wei Wu, 2002, When Less Competition Induces More Product Innovation, Economic Letters, 74, pp. 309-312.
- Foros, Øystein and Bjørn Hansen, 2002, Competition and Compatibility among Internet Service Providers, Information Economics and Policy, 13, pp. 411-425.
- Grenadier, Steven R., 1996, The Strategic Exercise of Options: Development Cascades and Overbuilding in Real Estate Markets, Journal of Finance, 51, pp. 1653-1679.
- Hoppe, Heidrun C. and Ulrich Lehmann-Grube, 2001, Second-Mover Advantages in Dynamic Quality Competition, Journal of Economics and Management Strategy, 10, pp. 419-434.
- Huisman, Kuno J.M., 2001, Technology Investment: A Game Theoretic Real Options Approach, Kluwer Academic Publishers.
- Lambrecht, Bart, and William Perraudin, 1999, Real Options and Preemption under Incomplete Information, Working Paper, Birkbeck College.
- Latcovich, Simon, and Howard Smith, 2001, Pricing, Sunk Costs, and Market Structure Online: Evidence from Book Retailing, Oxford Review of Economic Policy, 17, pp. 217-234.
- Motta, Massimo, 1993, Endogenous Quality Choice: Price vs. Quantity Competition, Journal of Industrial Economics, 41, pp. 113-131.
- McDonald, Robert, and Daniel Siegel, 1986, The Value of Waiting to Invest, Quarterly Journal of Economics, 101, pp. 707-728.
- Nielsen, Martin J., 2002, Competition and Irreversible Investments, International Journal of Industrial Organization, 20, pp. 731-743.
- Pawlina, Grzegorz i Peter M. Kort, 2002, The Strategic Value of Flexible Quality Choice: Real Options Analysis, Working Paper, Tilburg University (opracowanie ukaże się w: Proceedings of the 6th Annual International Conference on Real Options, July 4-6, Paphos, Cyprus.
- Smets, Frank, 1991, Exporting versus FDI: The Effect of Uncertainty Irreversibilities and Strategic Interactions, Working Paper, Yale University.
- Spence, Michael, 1976, Product Differentiation and Welfare, American Economic Review, 66, pp. 407-414.
- Tirole, Jean, 1988, The Theory of Industrial Organization, MIT Press.
- Ueng, Shyh-Fang, 1997, On Economic Incentive for Quality Upgrading, Journal of Economics and Business, 49, pp. 459-473.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000078030095
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