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2006 | nr 694 | 135--146
Tytuł artykułu

Normy relacyjne w wertykalnych związkach partnerskich na rynku przedsiębiorstw

Treść / Zawartość
Warianty tytułu
Relational Norms in Vertical Partner Relationships on the Corporate Market
Języki publikacji
PL
Abstrakty
W pracy podjęto próbę wykazania, że głównym warunkiem powodzenia partnerstwa pomiędzy nabywcą a dostawcą jest ich długookresowe zorientowanie (long-term-orientaion) warunkujące przyjęcie przez podmioty konkretnych zachowań, określanych mianem relacyjnych.
EN
The development of long-term partner relationships between suppliers and purchasers has become a phenomenon of modern times. Partnership is a structure in which no room exists for the opportunistic behaviour of participants typical of the traditional competition model. Thus, in developing research on the relationships among firms, theorists increasingly point towards the existence of additional mechanisms to motivate organisations to create partnerships. Their basis lies in the specific behaviour and attitudes of firms. In this article, the author attempts to show that the most basic factor determining the success of a partnership between a purchaser and supplier is their long-term orientation; this, in turn, is a condition for businesses adopting required behaviours, known as relational norms. This concept includes such categories of behaviour as: flexibility, solidarity and Information exchange. (original abstract)
Rocznik
Numer
Strony
135--146
Opis fizyczny
Twórcy
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000106470295

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