Koopetycja - przejaw przeobrażeń we współczesnej praktyce zarządzania

• Autorzy: Waldemar Rzońca

Warianty tytułu

Coopetition - a Sign of Changes in the Present-Day Management Practice

• Języki publikacji: PL

Abstrakty

Przedmiotem rozważań w artykule jest problematyka koopetycji, jej pojęcie, przyczyny rozwoju oraz typologia. Omówiono także wyniki badań nad skutkami stosowania koopetycji w praktyce gospodarczej.

EN

In the paper the problems of coopetition, the simultaneous cooperation and competition with the same enterprise, are discussed. The reasons for the spread of this phenomenon in the present-day economy are named, various typologies of firm coopetition are presented, and the results of chosen investigations carried out on the use of coopetition in business are discussed. Moreover, the existing gap between the relatively common use of coopetition in practice and poor scientific achievements in this field is pointed out. (original abstract)

Słowa kluczowe

PL

Zarządzanie dla sukcesu; Zarządzanie w procesie zmian; Strategia konkurencji; Praktyka zarządzania; Koopetycja

EN

Management for success; Management under change process; Competition strategy; Management practice; Coopetition

• Czasopismo: Prace Naukowe Akademii Ekonomicznej we Wrocławiu
• Rocznik: 2005
• Numer: nr 1092 Zmiana warunkiem sukcesu : przeobrażenia metod i praktyk zarządzania
• Strony: 83--90

Twórcy

autor

Waldemar Rzońca

Bibliografia

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