Internacjonalizacja rynku usług hotelarskich w Polsce

• Autorzy: Józef Sala

Warianty tytułu

Internationalisation of the Hotel Services Market in Poland

• Języki publikacji: PL

Abstrakty

Hotelarstwo należące do ważnego ogniwa przemysłu turystycznego, warunkującego rozwój ruchu turystycznego. Zadaniem opracowania jest przedstawienie czynników i kierunków internacjonalizacji firm hotelarskich i jej konsekwencji dla polskiego rynku usług turystycznych.

EN

The rapid development of international tourism in recent years, increasing political stabilisation and the development of business tourism have contributed to the expansion of large hotel groups on the international market. Many factors - both internal and external - have stimulated the international activities of hotel corporations. The most important among these are efforts to increase profits, the desire to take over attractive markets, pressure from competitors, and attempts to improve company image. In engaging in international markets, hotel companies have applied a planned segmentation strategy. In recent years, six basic market segments have taken shape in the global hotel sector. In the 1989-2003 period, Polish hotels underwent significant structural changes and the hotel infrastructure has been thoroughly modernised. Over 3 billion USD has been invested in the Polish hotel industry and most of the global hotel groups operate on the Polish market, They are constructing many hotels, mainly in large cities. The development of the chain structure in the hotel industry is a factor behind the modernisation of the hotel infrastructure. This development poses a threat to (he Polish hotel sector - with its structure dominated by small, mainly family-operated hotels. The condition for their survival is the adoption of a proper marketing strategy. (original abstract)

Słowa kluczowe

PL

Hotelarstwo; Rynek usług turystycznych; Marketing usług hotelarskich

EN

Hotel industry; Tourism services market; Hotel services marketing

• Czasopismo: Zeszyty Naukowe / Akademia Ekonomiczna w Krakowie
• Rocznik: 2006
• Numer: nr 704
• Strony: 5--25

Twórcy

autor

Józef Sala

Bibliografia

• Bugaj Z., Kierunek: hotele ekonomiczne, „Hotelarz," 2004, nr 12.
• Cooper Ch., Tourism. Principles and Practice, Longman 1999.
• Davidson R., Cope B., Turystyka biznesowa, POT, Warszawa 2003.
• Gaworecki W., Turystyka, PWE, Warszawa 2003.
• Gee Ch.Y., International Hotels Management, Educational Institute, East Laming, Michigan 1994.
• Kotler Ph., Bowen L, Makens J,, Marketing for Hospitality and Tourism, Prentice Hall, Upper Saddle River 1999.
• Kühler P., Marketing der Gastfreundschaft, Schweizer Hotelier - Verein, Bern 1992.
• Lattin G.W., The Lodging and Food Sevice Industry, The Educational Institute, East Lansing, Michigan 1994.
• Luft H., Grundlegende Tourismusbetriebslehre, FVB Medien Verlag GmbH, Limburgerhof 1996.
• Masłowski A., Spółki z kapitałem zagranicznym w działalności hotelarsko-gastronomicznej w Polsce, „Poradnik Restauratora" 2004, nr 5.
• Medlik S., Business of Hotel, Butterworth-Heinemann, Oxford 1994.
• Mundt J.W., Internationale Expansionstrategien von deutschen Reiseveranstaltern [w:] Internationales Tourismusmanagement, red. W. Pompi, M. Lieb, Verlag Vahlen, München 2002.
• Sala J., Marketing w gastronomii, PWE, Warszawa 2004.
• Tulibacki Т., Międzynarodowe systemy hotelowe, WSHiT, Warszawa 2000.
• Walker l, Introduction to Hospitality, Prentice Hall, Upper Saddle River 1999.