Warianty tytułu
From Orator to Interlocutor. Persuasion or Meeting?
Języki publikacji
Abstrakty
Przedstawiono ewolucję modeli komunikowania począwszy od lat 30-tych 20 wieku. Omówiono zmiany zachodzące w komunikowaniu.
In this article, theoretical models are used to analyse communication. Two of these basic models were authored by H. D. Lasswell and R. Jakobson. Later models of communication have revealed how science has variously dealt with the essence of particular elements of the basic models. A serious challenge to theoretical thought was posed by the Palo Alto Group's findings, which argued that communicating should be analysed as a case of soft communication that departs from persuasion and restores the vision of partnership in communication. The author reveals the changes taking place in models of communicating, with consideration given to the roles of the particular components of the communication process: sender, recipient, message, contact, code and effect. Communication is presented as human partnership with a cognitive function. These findings are of significance for a new perspective on the social function of journalism. (original abstract)
Rocznik
Numer
Strony
5--24
Opis fizyczny
Twórcy
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000112689884
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