Kryteria oceny przez studentów jakości usług edukacyjnych szkół wyższych

• Autorzy: Agata Jonas

Warianty tytułu

Student Evaluation Criteria of the Quality of Higher Education Services

• Języki publikacji: PL

Abstrakty

W artykule podjęto próbę spojrzenia na jakość usług edukacyjnych z perspektywy studentów. Badania przeprowadzono wśród studentów trzech szkół ekonomicznych w Polsce (dwóch państwowych i jednej prywatnej) w 2005 r. Pracę oparto na dorobku tzw. nordyckiej szkoły marketingu usług w zakresie definiowania i oceny jakości.

EN

The rapid increase in institutions of higher education (mainly economics schools), the appearance of private institutions, and the currently declining number of potential students (compared to the 1990s) have meant that competition among players on this market is considerable. One of the key elements of competition has become the quality of higher education services provided by these schools. Ensuring proper quality of services and improving them requires constant monitoring. Evaluating the quality of educational services may be conducted from various perspectives. The manner in which the results of education - and thus the quality of educational services - are viewed will differ depending on the person and the environment. Even if the basis for evaluating the quality of education services is assumed to be exclusively their utility to society, the basis upon which students (and graduates) and employers evaluate education may be completely different. This is the case because, inter alia, students evaluate both the process of service delivery itself as well as its results, whereas future employers tend to value only the results of the service delivery process. This article seeks to view the quality of educational services from the students' perspective. Research conducted among students of economics schools served as the basis for this study. It is the body of work of the so-called "Nordic school of marketing services" in defining and evaluating quality, however, that provides the theoretical framework of this article. (original abstract)

Słowa kluczowe

PL

Jakość usług; Edukacja; Kryteria oceny; Szkolnictwo wyższe

EN

Quality of services; Education; Evaluation criteria; Higher education

• Czasopismo: Zeszyty Naukowe / Akademia Ekonomiczna w Krakowie
• Rocznik: 2006
• Numer: nr 729
• Strony: 143--155

Twórcy

autor

Agata Jonas

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