Wpływ postrzeganej jakości oferty usługowej na zachowania relacyjne nabywców

• Autorzy: Przemysław Stach

Warianty tytułu

The Influence of Perceived Quality on Service Buyers' Relational Behaviors

• Języki publikacji: PL

Abstrakty

Jakość oferty rynkowej przedsiębiorstwa jest powszechnie uważana za klucz do przewagi konkurencyjnej, która może wynikać między innymi z posiadania przez firmę bazy lojalnych klientów. W niniejszym artykule autor stara się udowodnić tezę o wpływie postrzeganej jakości oferty usługowej na zachowania relacyjne nabywców na rynkach konsumpcyjnych. Autor dostarcza dowodów empirycznych na potwierdzenie postawionej w artykule tezy. Część empiryczna artykułu poprzedzona jest zarysem najważniejszych dla analizowanego problemu koncepcji i pojęć. (abstrakt oryginalny)

EN

The quality of a market offering is commonly considered to be a key to achieving a competitive advantage by a business organization, which can be the result of owning a loyal customer base. In the following article, the author has attempted to support a notion that perceived quality of a service offering can have influence on relational behaviors of the customers in the consumer markets context. The author presents empirical proof to support his proposition. The empirical part of the article is preceded by an overview of underlying theory. (original abstract)

Słowa kluczowe

PL

Usługi; Jakość usług; Konsumpcja usług

EN

Services; Quality of services; Services consumption

• Czasopismo: Marketing i Rynek
• Rocznik: 2008
• Numer: nr 11
• Strony: 6--10

Twórcy

autor

Przemysław Stach

Bibliografia

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