Czynniki sukcesu nowych usług medycznych w rozwoju publicznych usług ochrony zdrowia

• Autorzy: Agnieszka K. Choińska , Andrzej Szpak

Warianty tytułu

Success factors of new medical services development

• Języki publikacji: PL

Abstrakty

Artykuł przedstawia najważniejsze czynniki, które decydują o sukcesie w usługach medycznych. Zostały zaprezentowane sposoby pomiaru oraz determinanty tego sukcesu. (abstrakt oryginalny)

EN

The article introduces factors which decide about the success in medical services and also became presented methods of the measurement and determinants of this success. The work is based for till now passed British empirical research from the range of the marketing of services, and in this of medical services and for theoretical elaborations from the range of the development of new services. Actuated problems are helpful in the recognition of deter-minants of the success through research workers and managers introducing innovative solu-tions in functioning of medical services. (original abstract)

Słowa kluczowe

PL

Marketing; Usługi publiczne; Rynek usług medycznych; Usługi medyczne

EN

Marketing; Public services; Medical services market; Medical services

• Czasopismo: Współczesne Zarządzanie
• Rocznik: 2008
• Numer: nr 2
• Strony: 110--119

Twórcy

autor

Agnieszka K. Choińska

autor

Andrzej Szpak

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