Ocena strategii z wykorzystaniem metody scenariuszy

• Autorzy: Paweł Cabała

Warianty tytułu

Using Scenario Method to Evaluate Strategy

• Języki publikacji: PL

Abstrakty

Omówiono klasyczne kryteria oceny strategii oraz zarysowano metodę scenariuszy. Przedstawiono scenariusze jako instrument oceny strategii.

EN

The paper examines the process of strategy evaluation with the help of scenario method. A traditional strategy evaluation involves several criteria, such as internal consistency and social responsibility. However, in turbulent times a strategy's validity is hard to determine because our ability to predict the future is strongly limited. One solution is to apply scenario methodology. Scenarios provide an additional dimension in the evaluation process. Apart from the set of criteria traditionally used in evaluation, we can test strategy validity in each scenario. The article begins with an outline of classical strategy evaluation. A brief description of scenario method is next presented, followed by the concept of evaluation under a set of scenarios (two to five). Testing strategy against scenarios is very useful for developing scanning and early warning systems and enables the preparation of contingency plans. It also forms the basis for a better understanding of currently realized strategy as well. (original abstract)

Słowa kluczowe

PL

Zarządzanie przedsiębiorstwem; Strategia zarządzania; Technika scenariuszowa; Planowanie scenariuszowe

EN

Enterprise management; Management strategy; Scenario techniques; Scenario planning

• Czasopismo: Studia i Prace Uniwersytetu Ekonomicznego w Krakowie
• Rocznik: 2008
• Numer: nr 1, t. 1
• Strony: 173--181

Twórcy

autor

Paweł Cabała

Bibliografia

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