Rola systemów bankowości elektronicznej w sprzedaży produktów bankowych

• Autorzy: Janusz Patla

Warianty tytułu

The Role of Electronic Banking Systems in the Sale of Banking Products

• Języki publikacji: PL

Abstrakty

Podjęto próbę określenia bezpośredniej roli, jaką systemy bankowości elektronicznej odgrywają w ogólnej sprzedaży produktów i usług bankowych.

EN

Growing competition on the bank market is causing Polish banks to attach ever greater importance to the quality of customer service, thanks to which they can win new customers and sell their highly profitable products. Therefore, they try to create uniform and efficient models for servicing each customer, so as not to limit themselves solely to planning and promoting new financial instruments, which are in any case quickly-copied by other institutions. To this end, banks have for several years been investing significant sums in the development of electronic banking systems, which, on the one hand, are meant to increase customers loyalty and, on the other, are supposed to constitute a future distribution channel of banking services. As the author's research shows, despite the fact that traditional branches are continuing to play a fundamental role in the sales structure, Internet users are becoming increasingly active on the market, and servicing them is significantly less costly. Although investment in modern information technology has not yet produced satisfactory results, the significance of alternative banking channels will certainly rise in future. Currently, they should focus more on improving security in electronic banking systems and on offering a broader range of competitively-priced products accessible through the Internet in order to win the trust of customers and convince them to acquire banking products through these systems.(original abstract)

Słowa kluczowe

PL

Bankowość elektroniczna; Usługi bankowe; Produkt; Obsługa klienta

EN

E-banking; Banking services; Product; Customer service

• Czasopismo: Zeszyty Naukowe / Uniwersytet Ekonomiczny w Krakowie
• Rocznik: 2008
• Numer: nr 778
• Strony: 243--254

Twórcy

autor

Janusz Patla

Bibliografia

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