Relacje partnerskie w układach diadycznych - ocena i analiza danych

• Autorzy: Magdalena Kowalska-Musiał

Warianty tytułu

Dyadic Relationship - Data Evaluation and Analysis.

• Języki publikacji: PL

Abstrakty

Przedstawiono sieciowy kontekst wymiany rynkowej, typy danych marketingowych, organizację danych w diadzie oraz zależności między danymi relacyjnymi (modele strukturalne).

EN

The spread of technology and globalization processes has set the foundations for relationship marketing. We can notice that screening data has started to become more dynamic and interactive nowadays so it is obvious this trend involves a completely new and fresh research perspective in the marketing area. To analyze and obtain relational marketing data well and successfully we must follow up this new way of on-line society trend and network exchange in our research actions. It is highly recommended to focus on using multi-session and square (either symmetric or asymmetric ones) interactive matrixes made of dyadic and networkdata rather than concentrate on classical methods where we can just compare cases and variables. Interactive matrixes' lines and columns present both analyzed subjects or their correlativeness while the data's structure explains to us either observable or non-observable levels of the ratio structure's correlation. This presentation tries to explain the structure and the dyadic data's coding ways including dyadic indexes that are strongly interacted with current market effects. Further on the author concentrates on presenting the methods of analyzing the data such as SNA, multilevel linear and containing non obscrvcrablc variables, structural models and ways of managing the results to identify particular emergence market phenomena. (original abstract)

Słowa kluczowe

PL

Wymiana danych; Analiza danych; Modele strukturalne; Badanie zależności makroekonomicznych

EN

Exchange of data; Data analysis; Structural models; Research of macroeconomic relationships

• Czasopismo: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
• Rocznik: 2009
• Numer: nr 51 Projektowanie, ocena i wykorzystanie danych rynkowych
• Strony: 76--84

Twórcy

autor

Magdalena Kowalska-Musiał

• Wyższa Szkoła Zarządzania i Bankowości w Krakowie

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