Warianty tytułu
Historical Self-Awareness of Marketing
Języki publikacji
Abstrakty
Odwołanie do swoich źródeł stanowi podstawę każdej nauki. W artykule dokonano przeglądu historiografii marketingowej, starając się wykazać, że marketing akademicki posiada znaczny dorobek określający jego historyczną samoświadomość. Jest on jedną z głównych podstaw uzasadniających dyscyplinarną odrębność marketingu jako nauki. (abstrakt oryginalny)
Referring to sources is a base of each science. The article reviews the marketing historiography trying to display, that academic marketing has large merchandise specifying its historical self-awareness. It’s one of the key basis justifying disciplinary separateness of marketing as a separate science line. (original abstract)
Słowa kluczowe
Twórcy
autor
- Uniwersytet w Białymstoku
Bibliografia
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- P. Converse, Fifty Years of Marketing in Retrospect, The University of Texas, Bureau of Business Research, Texas 1959.
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- J.E. Hagerty, Experiences of Our Early Marketing Teachers, "Journal of Marketing" 1936, No. 1.
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- Marketing History. The Emerging Discipline, Proceedings of the Fourth Marketing History Conference, Michigan State University Press, Lansing 1989.
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- W. Tadajewski, Competition, Cooperation and Open Price Associations. Relationship Marketing and Arthur Jerome Eddy (1959-1920), "Journal of Historical Research in Marketing" 2009, No. 1.
- The History of Marketing Thought, M. Tadajewski, D.G.B. Jones (eds.), Sage, London 2008.
- L.D.H. Weld, Early Experiences in Teaching Courses in Marketing, "Journal of Marketing" 1941, nr 5.
- W.L. Wilkie, E.S. Moore, Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development, "Journal of Public Policy and Marketing" 2003, No. 2.
- T.H. Witkowski, D.G.B. Jones, Historiography in Marketing. Its Growth, Structure of Inquiry, and Disciplinary Status, "Business and Economic History On-Line" 2008, No. 6.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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