Czasopismo
Tytuł artykułu
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Warianty tytułu
Języki publikacji
Abstrakty
"Why Germany is always the top exporter?" - originally questioned by the famous Harvard marketing guru, Professor Theodore Levitt, Hermann Simon concludes that Germany's export strength must be due to its high number of strong mid-sized companies. In his article Hidden Champions of the 21st Century - Role Models of Leadership beyond the Crisis Simon defines specific criteria for hidden champions and answers the following questions: Why are these companies so successful? How do they differ from large firms? What can we learn from them? Giving many illustrative examples, he focuses on the key lessons in regard to focus and depth, globalization, innovation, closeness to customer, value and pricing, ownership and financing, employees and leadership. Urszula Świerczyńska- (original abstract)
Czasopismo
Rocznik
Tom
Numer
Strony
3--17
Opis fizyczny
Twórcy
autor
- Simon-Kucher & Partners
Bibliografia
Typ dokumentu
Bibliografia
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