PL EN


Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2010 | 237
Tytuł artykułu

Zdolność sieciowa jako czynnik przewagi konkurencyjnej na rynku przedsiębiorstw

Autorzy
Warianty tytułu
Języki publikacji
PL
Abstrakty
Przedstawiono pojęcie przewagi konkurencyjnej w ujęciu ewolucyjnym. Zaprezentowano trzy kluczowe modele przewagi: pozycyjny, zasobowy i relacyjny, a następnie dyskusji poddano związki zachodzące pomiędzy tymi modelami. Przedstawiono problematykę sieci międzyorganizacyjnych jako punktu odniesienia dla koncepcji dynamicznych zdolności przedsiębiorstwa. Scharakteryzowano kontekst dla badań empirycznych prowadzonych przez autora oraz omówiono stosunki wymienne zachodzące pomiędzy podmiotami na rynku przedsiębiorstw. Na koniec zaprezentowano wyniki badań bezpośrednich przeprowadzonych przez autora.
Rocznik
Strony
237
Opis fizyczny
Twórcy
Bibliografia
  • Achrol R.S., Kotler P., Marketing in the Network Economy, "Journal of Marketing" 1999, Vol. 63, Special Issue.
  • Ahlstedt D., Hameri A.-P., Review of Supply Chain Management Research: Practical Business Value and International Aspects, "Supply Chain Forum: International Journal" 2004, Vol. 5.
  • Ahuja G., Collaboration Networks, Structural Holes, and Innovation: A Longitudinal Study. "Administrative Science Quarterly" 2000, 45.
  • Ainuddin R.A., Beamish P.W., Hulland J.S., Rouse M.J, Resource Attributes and Firm Performance in International Joint Ventures, "Journal of World Business" 2007, 42.
  • Akerlof G.A., The Market for 'Lemons': Quality Uncertainty and the Market Mechanizm, "Quarterly Journal of Economics" 1970, 84 (3).
  • Alwin D.F., Scott J., Attitude Change: Its Measurement and Interpretation Using Longitudinal Surveys, w: Understanding Change in Social Attitudes, Darmouth, 1996.
  • Ames B.C., Trappings vs. Substance in Industrial Marketing, "Harvard Business Review" 1970, 48, 4, July-August.
  • Amit R., Schoemaker P.J.H., Strategic Assets and Organizational Rent. "Strategie Management Journal" 1993, 14, (1).
  • Anderson E., Weitz B., Determinants of Continuity in Conventional Industrial Channel Dyads. "Marketing Science" 1989, 8, Fall.
  • Anderson E., Weitz B., The Use of Pledges to Build and Sustain Commitment in Distribution Channels, "Journal of Marketing Research" 1992, No. 29.
  • Anderson J.C., Gerbing D.W., Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach, "Psychological Bulletin" 1988, Vol. 103, No. 3.
  • Anderson J.C., Gerbing D.W., Assumptions and Comparative Strengths of the Two-Step Approach: Comment on Fornell and Yi, "Sociological Methods Research" 1992, 20.
  • Anderson J.C., Hakansson H., Johanson J., Dyadic Business Relationships Within a Business Network Context, "Journal of Marketing" 1994, Vol. 58, October.
  • Anderson J.C., Narus J.A., A Model of Distributor Firm and Manufacturer Firm Working Partnerships, "Journal of Marketing" 1990, Jan 54; 1.
  • Anderson M.G., Katz P.B., Strategic Sourcing, "The International Journal of Logistics Management" 1998, 9 (1).
  • Athaide G.A., Klink R.R., Managing Seller-Buyer Relationships during New Product Development, "Journal of Product Innovation Management" 2009, 26.
  • Augier M., Teece D.J., Dynamic Capabilities and the Role of Managers in Business Strategy and Economic Performance, "Organization Science". Linthicum: Mar/Apr Vol. 20, 2009.
  • Ayvari A., Molier K., Understanding Relational and Network Capabilities - a Critical Review, The paper published at the 24th IMP-conference in Uppsala, Sweden 2008, www.impgroup.org
  • Badania Rynku. Metody. Zastosowania, pr. zb. pod red. Z. Kędzior, PWE, Warszawa 2005.
  • Bagozzi R.P., Struktural Equation Models are Modelling Tools with Many Amiguities: Comments Acknowledging the Need for Caution and Humility in their Use, "Journal of Consumer Psychology" 2010, 20.
  • Bajdak A., Preferencje nabywców instytucjonalnych - metody badania, Akademia Ekonomiczna, Katowice 2005.
  • Ballantyne D., Internal Relationship Marketing: a Strategy for Knowledge Renewal, "International Journal of Bank Marketing" 2000, Vol. 16, No. 6.
  • Bangens L., Araujo L., The Structures and Process of Learning, A Case Study, "Journal of Business Research" 2002, 55.
  • Baraldi E., Strategy in Industrial Networks: Experiences from IKEA, "California Management Review" 2008, Vol. 50, No. 4, Summer.
  • Barney J.B., Firm Resources and Sustained Competitive Advantage, "Journal of Management" 1991, 17, (1).
  • Barney J.B., Gaining and Sustaining Competitive Advantage. Addison-Wesley: Reading, MA 1997.
  • Baron R.M., Kenny D.A., The Moderator-mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical Considerations. "Journal of Personality and Social Psychology" 1986, 51.
  • Baxter R., Reflective and Formative Metrics of Relationship Value: A Commentary Essay, "Journal of Business Research" 2009, 62.
  • Benton W.C., Maloni M., The Influence of Power Driven Buyer-supplier Relationships on Supply Chain Satisfaction, "Journal of Operations Management" 2005, 23 (1).
  • Bernard Y., Colli J.C., Słownik ekonomiczny i finansowy, Książnica, Warszawa 1994.
  • Blajer-Gołębiewska A., Modelowanie niepełnej informacji za pomocą teorii gier, w: Działania ekonomiczne podmiotów rynkowych - materiały konferencyjne, pr. zb. pod red. D. Kopycińskiej, Uniwersytet Szczeciński, Szczecin 2007, http://mikro.univ.szczecin.pl/bp/?a=g76fD
  • Blaug M., Konkurencja jako stan końcowy i jako proces, Rector's Lectures No. 44, Akademia Ekonomiczna, Kraków 2000.
  • Blaug M., Metodologia ekonomii, Wydawnictwo Naukowe PWN, Warszawa 1995.
  • Blinder A.S., A Japanese Buddy System that Could Benefit US Business, "Business Week" 1991, Vol. 3235, October 14.
  • Blombäck A.G., The Impact of Relationships and Networks on Industrial Buying Behavior - a Tentative Model, The paper was published at the 22nd IMP-conference in Milan, Italy in 2006.
  • Bollen K.A., Structural Equations with Latent Variables, New York, Willey 1989.
  • Bond E.U., III, Walker B.A., Hütt M.D., Reingen P.H., Reputational Effectiveness in Cross-Functional Working Relationships, "The Journal of Product Innovation Management" 2004, 21.
  • Bonoma T.V., Major Sales: Who Really Does the Buying, "Harvard Business Review" 1982, May-June.
  • Borczuch A., Chwistecka-Dudek H., Alianse jako gra strategiczna, Akademia Ekonomiczna, Katowice 2005.
  • Branderburger A.M., Porter's Added Value: High Indeed!, "Academy of Management Executive" 2002, Vol. 16, No. 2.
  • Bratnicki M., Kompetencje przedsiębiorstwa. Od określenia kompetencji do zbudowania strategii, Placet, Warszawa 2000.
  • Brennan R., Canning L., McDowell R., Business-to-Business Marketing, SAGE International, 2007.
  • Brzeziński J., Metodologia badań psychologicznych, PWN, Warszawa 1996.
  • Buckles T.A., Ronchetto Jr J.R., Examining an industrial buyer's purchasing linkages: a network model and analysis of organizational buying workflow, "Journal of Business & Industrial Marketing" 1996, Vol. 11, No. 6.
  • Buckner H., How British Industry Buys, Hutchinson, London 1967.
  • Burt R.S., Structural Holes: The Social Structure of Competition. Harvard University Press, Cambridge, MA 1992.
  • Burt R.S., The Social Capital of Structural Holes, w: New Directions in Economic Sociology, pr. zb. pod red. M.F. Guillen, R. Collins, P. England, M. Meyer, Russel Sage Foundation, New York 2001.
  • Byrne B.M., Structural Equation Modeling with AMOS. Basic Concepts, Applications and Programming, Lawrence Erlbaum Associates, New Jersey 2001.
  • The Laws of the Markets, pr. zb. pod red. M. Callón, Blackwell Publishers/The Sociological Review, London 1998.
  • Cannon J.P., Perreault Jr. W.D., Buyer-Seller Relationships in Business Markets, "Journal of Marketing Research" 1999, Vol. XXXVI, November.
  • Capaldo A., Network Structure and Innovation: The Leveraging of s Dual Network as a Distinctive Relational Capability, "Strategic Management Journal" 2007, 28.
  • Carlton D.W., Perloff J.M., Modem Industrial Organization. 4th edition, Prentice Hall International 2005.
  • Chen Y.-S., Lin M.-J.J., Chang C.-H., The Positive Effects of Relationship Learning and Absorptive Capacity on Innovation Performance and Competitive Advantage in Industrial Markets, "Industrial Marketing Management" 2009, 38.
  • Christopher M., Peck H., Logistyka Marketingowa, PWE, Warszawa 2005.
  • Churchill G.A.J., Peter P.J., Research Design Effects on the Reliability of Rating Scales: A Meta Analysis, "Journal of Marketing Research" 1984, 21 November.
  • Coff R.W., When Competitive Advantage Doesn't Lead to Performance - The Resource-Based View and Stakeholder Bargaining Power, "Organization Science" 1999, Vol. 10, No. 2, March-April.
  • Coleman J., Foundations of Social Theory. Harvard University Press, Cambridge, MA, 1990.
  • Cook K.S., Emerson R., Exchange Networks and the Analysis of Complex Organizations, "Research in the Sociology of Organizations", Vol. 3. Greenwich, Conn., JAP Press 1984.
  • Coote L., Implementation of Relationship Marketing in an Accounting Practice, w: pr. zb. pod red. J.N. Sheth, A. Parvatiyar, Relationship Marketing: Theory, Methods and Applications, Emory University, Center for Relationship Marketing, Atlanta, GA 1994.
  • Corsten D., Kumar N., Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption, "Journal of Marketing" 2005, 69 (3).
  • Crosby L.A., Evans K.R., Cowles D., Relationship Quality in Services Selling: An Interpersonal Influence Perspective. "Journal of Marketing" 1990, 54 (1).
  • Czakon W., Dynamika więzi międzyorganizacyjnych przedsiębiorstwa, Akademia Ekonomiczna, Katowice 2007.
  • Czakon W., Koordynacja sieci - wieloraka forma organizacji współdziałania, "Przegląd Organizacji" 2008, nr 9.
  • Czakon W., Ku systemowej teorii przewagi konkurencyjnej przedsiębiorstwa, "Przegląd Organizacji" 2005, nr 5.
  • Czakon W., Relational Capability of Organizations - Theoretical Advances, "Journal of Economics & Management" 2009, Vol. 5.
  • Czakon W., The Building Blocks of Relational Capability - Evidence from the Banking Industry, "International Journal of Entrepreneurial Venturing" 2009, Vol. 1, No. 2.
  • Dabholkar P.A., Neeley S.M., Managing Interdependency: a Taxonomy for Business-to-business Relationships, "Journal of Business & Industrial Marketing" 1998, Vol. 13, No. 6.
  • Das T.K., Teng B.-S., A Resource-based Theory of Strategic Alliances, "Journal of Management" 2000, 26 (1).
  • David R.J., Han S.K., A Systematic Assessment of the Empirical Support for Transaction Cost Economics, "Strategic Management Journal" 2004, 25 (1).
  • Day G.S., Wensley R., Assesing Advantage: A Framework for Diagnosing Competitive Superiority, "Journal of Marketing" 1988, Vol. 52, April.
  • Dembińska-Cyran I., Hołub-Iwan J., Perene J., Zarządzania Relacjami z Klientami, Difïn, Warszawa 2004.
  • Dess G.G., Robinson Jr. D.G., Measuring Organizational Performance in the Absence of Objective Measures: The Case of the Privately-held Firm and Conglomerate Business Unit, "Strategic Management Journal" 5(3), 1984.
  • De Wulf K, Odekerken-Schröder G.J., lacobucci D., Investments in Consumer Relationships: A Cross-country and Cross-industry Exploration. "Journal of Marketing" 2007, 65 (4).
  • Dhanaraj C, Parkhe A., Orchestrating Innovation Networks, "Academy of Management Review" 2006, Vol. 31, No. 3.
  • Diamantopoulos A., Formative Indicators: Introduction to the Special Issue, "Journal of Business Research" 2008, 61.
  • Doney P.M., Cannon J.P., An Examination of Nature Trust in Buyer-Seller Relationships, "Journal of Marketing" 1997, Vol. 61, April.
  • Dubois A., Wynstra F., Organising the Purchasing Function as an Interface between Internal and External Networks, The paper was published at the 21st IMP-conference in Rotterdam, Netherlands in 2005, www.impgroup.org
  • Duschek S., Inter-firm Resources and Sustained Competitive Advantage, "Management Revue" 2004, 15 (1).
  • Dwyer F.R., Tanner J.F., Business Marketing: Connecting Strategy, Relationships, and Learning, McGraw-Hill Boston 2002.
  • Dyduch W., Pomiar przedsiębiorczości organizacyjnej, Akademia Ekonomiczna, Katowice 2008.
  • Dyer J.H., Singh H., The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage, "Academy of Management Review" 1998, Vol. 23, No. 4.
  • Dyer J.H., Singh H., Responses to Relational View Commentary, Academy of Management. "The Academy of Management Review" 1999, 24,2, Apr.
  • Dyer J.H., Hatch N.W., Relation-Specific Capabilities and Barriers to Knowledge Transfers: Creating Advantage Through Network Relationships, "Strategic Management Journal" 2006, 27.
  • Easton G., Industrial Networks: A Review, w: Understanding Business Markets. Interaction, Relationships and Networks, pr. zb. pod red. D. Ford, The Dryden Press 1997.
  • Eisenhardt K.M., Martin J.A., Dynamic Capabilities: What Are They? "Strategic Management Journal" 2000, 21 (10/11).
  • Emmerson R.M., Social Exchange Theory, w: Social Psychology: Sociological Perspectives, pr. zb. pod red. M. Rosenberg, R. Turner, Basic Books, NY 1981.
  • English Language Dictionary, http://dictionary.com, dostęp: 01.10.2008.
  • Erfani S., Lawrence V.B., Malek M., Sugla B., Network Management: Emerging Trends and Challenges, "Bell Labs Technical Journal" 1999, Vol. 4, Oct-Dec.
  • Fill C, Fill K.E., Business to Business Marketing. Relationships, Systems and Communication, Prentice Hall International, 2005.
  • Fonfara K., A Typology of Company Behaviour in the Internationalisation Process (a network approach), The paper was published at the 24th IMP-conference in Uppsala, Sweden in 2008.
  • Fonfara K., Marketing partnerski na rynku przedsiębiorstw, PWE, Warszawa 1999.
  • Fonfara K., Rynkowa orientacja polskich przedsiębiorstw, "Marketing i Rynek" 2001, nr 12.
  • Fonfara K., Szczepański R., Plurality of Relationships in the Company Internationalisation Process, The paper was published at the 25th IMP-conference in Marseille, France in 2009, www.impgroup.org
  • Ford D., Gadde L.E., Hâkansson H., Snehota I., Managing Networks, The paper was published at the 18th IMP-conference in Perth, Australia in 2002, www.impgroup.org
  • Fornell C, Larcker D.F., Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. "Journal of Marketing Research" 1981, 48.
  • Fornell C, Yi T., Assumptions of the Two-Step Approach to Latent Variable Modelling, "Sociological Methods & Research" 1992, 20.
  • Freeman C, Networks of Innovators: A Synthesis of Research Issues. "Research Policy" 1991,20.
  • Fukuyama F., Trust: Social Virtues and the Creation of Prosperity. Hamish Hamilton, London 1995.
  • Ganesan S., Determinants of Long Term in Buyer-seller Relationships, "Journal of Marketing" 1994, Vol. 58.
  • Garbarski L., Zwiększanie efektywności marketingu w procesach pozyskiwania i utrzymywania nabywców, w: Kontrowersje wokół marketingu w Polsce - tożsamość, etyka, przyszłość, pr. zb. pod red. L. Garbarskiego, Wyższa Szkoła Przedsiębiorczości i Zarządzania im. L. Koźmińskiego, Warszawa 2004.
  • Garson D., Gilmore A., Rocks S., SME Marketing Networking: a Strategic Approach, "Strategic Change" 2004, Nov. 13.
  • Gatnar E., Statystyczne modele struktury przyczynowej zjawisk ekonomicznych, Akademia Ekonomiczna, Katowice 2003.
  • Gaul M., Machowski A., Wprowadzenie do analizy ścieżek, w: Metodologia badań psychologicznych. Wybór tekstów, pr. zb. pod red. J. Brzezińskiego, Wydawnictwo Naukowe PWN, Warszawa 2006.
  • George D., Mallery P., SPSS for Windows Step by Step: A Simple Guide and Reference, Allyn and Bacon, Boston 2003.
  • Ghisi F.S., Martinelli D.P., Systematic View or Interoganizational Relationships: an Analysis of Business Networks, "Systemic Practice and Action Research" 2006, Vol. 19, No. 5.
  • Giroux I., Problem Solving in Small Firms: an Interpretive Study, "Journal of Small Business and Enterprise Development" 2009, Vol. 16, No. 1.
  • Górniak J., My i nasze pieniądze, Aureus, Kraków 2000.
  • Górniak J., Wprowadzenie do analizy danych w marketingu - część II, Analiza rynku przy użyciu technik wielowymiarowych, Materiały Kursowe, SPSS Polska, Kraków.
  • Gorynia M., Luka konkurencyjna na poziomie przedsiębiorstwa a przystąpienie Polski do Unii Europejskiej, Akademia Ekonomiczna, Poznań 2002.
  • Gorynia M., Saykiewicz J .N., Zarządzanie zmianą w warunkach transformacji i globalizacji, "Przegląd Organizacji" 2007, nr 1.
  • Gorynia M., Zachowania przedsiębiorstw w okresie transformacji, Mikroekonomia przejścia. Akademia Ekonomiczna, Poznań 2000.
  • Granovetter M., Economic Action and Social Structure: The Problem of Embeddedness', "American Journal of Sociology" 1985, 91 (3).
  • Grant R.M., The Resource-Based Theory of Competitive Advantage: Implications for Strategy, "California Management Review" 1991, 33, 3, Spring.
  • Griffith, R. Lusch F., An Examination of the Influence of Procedural Justice on Long-Term Orientation in Wholesaler - Supplier Relationships, "Journal of Marketing Channels" 2000.
  • Gruner K.E., Homburg C, Does Customer Interaction Enhance New Product Success? "Journal of Business Research" 2000, 49.
  • Gruszecki T., Współczesne teorie przedsiębiorstwa, Wydawnictwo Naukowe PWN, Warszawa 2002.
  • Grycuk A., Teoria i praktyka klastrów. Ekonomiczne i socjologiczne podstawy teorii gron - przestrzenne uwarunkowania konkurencyjności przedsiębiorstwa (wprowadzenie do dyskusji), Towarzystwo Naukowe Organizacji i Kierownictwa, SGH, Warszawa 2003, http://www.tnoiksgh.org/files/
  • Gulami R., Noria N., Zaheer A., Strategic Networks, "Strategic Management Journal" 2000,21.
  • Gulati R., Alliances and Networks, "Strategic Management Journal" 1998, 19 (4).
  • Gulati R., Lavie D., Singh H., The Nature Of Partnering Experience and the Gains From Alliances, "Strategic Management Journal" 2009, 30.
  • Gulati R., Network Location and Learning: The Influence of Network Resources and Firm Capabilities on Alliance Formation', "Strategic Management Journal" 1999, 20 (5).
  • Gulati R., The Dynamics of Alliance Formation, unpublished doctoral dissertation, Harvard University, 1993.
  • Gummesson E., Practical Value of Adequate Marketing Management Theory, "European Journal of Marketing" 2002, Vol. 36, No. 3.
  • Gummesson E., Relationship Marketing and Imaginary Organizations: a Synthesis, "European Journal of Marketing" 1996, No. 2.
  • Guo C, Is Sustainable Competitive Advantage an Achievable Holy Grail: The Relevance Gap between Akademia and Business, "Journal of Business and Management" 2007, Vol. 13, No. 2.
  • Guräu C, Porter's Generic Strategies: a Re-interpretation from a Relationship Marketing Perspective, "The Marketing Review" 2007, Vol. 7, No. 4.
  • Hacki R., Lighten J., The Future of the Networked Company. "McKinsey Quarterly" 2001, 3.
  • Haffer R., Systemy zarządzania jakością w budowaniu przewag konkurencyjnych przedsiębiorstw, Uniwersytet Mikołaja Kopernika, Toruń 2002.
  • Hâkansson H., International Marketing and Purchasing of Industrial Goods: An Interaction Approach, pr. zb. pod red., Chichester, England 1982.
  • Hâkansson H., Johanson J., The Network as a Governance Structure: Interfirm Cooperation Beyond Markets and Hierarchie, w: The Embedded Firm, pr. zb. pod red. G. Grabher, Routledge, London 1993.
  • Hâkansson H., Snehota I., The Burden Of Relationships Or Who's Next, w: IMP 11th International Conference Proceedings, Interaction, Relationships and Networks, Past-Present-Future, pr. zb. pod red. P. Turnbull, D. Yorke and P. Naudé, Manchester, UK: Manchester Federal School of Business and Management, 1995.
  • Hamel G., Competition for Competence and Interpartner Learning within International Strategic Alliances, "Strategie Management Journal" 1991, 12, Special Issue, Summer.
  • Hanneman R., Riddle M., Introduction to Social Network Methods, Riverside, CA: University of California, Riverside (published in digital form at http://faculty.ucr.edu/~hanneman/)
  • Heany D.F., Porter's Competitive Advantage, Revisited, "Planning Review" 1986, Dayton: Jan, Vol. 14.
  • Heide J.B., John G., Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships, "Journal of Marketing Research" 1990, Vol. XXVII, February.
  • Hennart J.F., Roehl T., Zietlow D.S., "Trojan horse" or "workhorse"? The Evolution of U.S. - Japanese joint ventures in the United States, "Strategic Management Journal" 1999, 20(1).
  • Hibbard J.D., Brunei F.F., Dant R.P., Iacobucci D., Does Relationship Marketing Age Well?, "Business Strategy Review" 2001, Vol. 12.
  • Hooley G.J., Greenley G.E., The Resource Underpinnings of Competitive Positions, "Journal of Strategic Marketing" 2005, 13 (2).
  • Hoopes D.G., Madsen T.L, Walker G., Guest Editors' Introduction to the Special Issue: Why is there a Resource-based View? Toward a Theory of Competitive Heterogeneity, "Strategic Management Journal" 2003, Chichester: Oct., Vol. 24.
  • Hopwood C.J., Moderation and Mediation in Structural Equation Modeling: Applications for Early Intervention Research, "Journal of Early Intervention" 2007, Vol. 29, No. 3.
  • Howell J.M., Higgins C.A., Champions of Technological Innovation, "Administrative Science Quarterly" 1990, 35 (2).
  • Howell J.M., Shea CM., Individual Differences, Environmental Scanning, Innovation Framing and Champion Behaviour: Key Predictors of Project Performance, "Journal of Product Innovation Management" 2001, 18 (1).
  • Howell R.B., Breivik E., Wilcox J.B., Is Formative Measurement Really Measurament? Reply to Bollen (2007) and Bagozzi (2007), psychological Methods" 2007, Vol. 12, No. 2.
  • Hulland J., Use of Partial Least Squares (PLS) in Strategic Management Research: a Review of Four Recent Studies. "Strategie Management Journal" 1999, 20 (2).
  • Fluman G., Measuring Network Competence in an Emerging Market: Results of a pilot study in South Africa, The paper was published at the 23rd IMP-conference in Manchester, UK in 2007, www.impgroup.org
  • Human G., Naudé P., Exploring the Relationship between Network Competence, Network Capability and Firm Performance: A Resource-based Perspective in an Emerging Economy, "Management Dynamics" 2009, 18 (1).
  • Hurt M.D., Speh T.W., Business Marketing Management. A Strategic View of Industrial and Organizational Markets, Thomson International 2004.
  • Hütt M.D., Stafford E.R., Walker B.A., Reingen P.H., Case Study Defining the Social Network of a Strategic Alliance, "Sloan Management Review" 2000, Winter.
  • Iacobucci D., Everything you Always Wanted to Know about SEM (Structural Equation Modeling) but Were Afraid to Ask, "Journal of Consumer Psychology" 2009, 19.
  • Iacobucci D., Let's Network, Laverage the Power of Social Networks, "Marketing Research" 2007, Spring.
  • Iacobucci D., Structural Equations Modeling: Fit Indices, Sample Size, and Advanced Topice, "Journal of Consumer Psychology" 2010, 20.
  • Iacobucci D., Zerillo, Sr. P.C., Muliple Levels of Relational Marketing Phenomena, w: Marketing Networks, pr. zb. pod red. D. Iacobucci, Sage International, 1996.
  • "International Herald Tibune" 2008, wrzesień.
  • Jap S.D., Ganesan S., Control Mechanisms and Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment, "Journal of Marketing Research" 2000, Vol. XXXVII, May.
  • Jarillo J. C, On Strategic Networks, "Strategic Management Journal" 1988, Vol. 9.
  • Jarvis C.B., MacKenzie S.B., Podsakoff P.M., A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research. "Journal of Consumer Research" 2003, 30.
  • Jasiewicz S., Zmiana warunków konkurencyjności przedsiębiorstw, w: S. Kasiewicz, W. Rogowski, M. Kicińska, Kapitał intelektualny, Oficyna Ekonomiczna, Kraków 2006.
  • Johnston W.J., Page Jr T.J., Developing Customer Relationships Via an Analysis of Buying Center Network Locus and Information Processing, in Research Developments in International Marketing, Proceedings of 6th Industrial Marketing & Purchasing Conference, SAD Bocconi, Italy, 1990.
  • Jones E" Dixon A.L., Chonko L.B., Cannon J.P., Key Accounts and Team Selling: A Review, Framework, and Research Agenda, "Journal of Personal Selling & Sales Management" 2005, Vol. 25, No. 2, Spring.
  • Jones T.O., Sasser W.E. Jr., Why Satisfied Customers Defect, "Harvard Business Review" 1995, 73, No. 6, November-December.
  • Jüttner U., Christopher M., Baker S., Demand Chain Management - Integrating Marketing and Supply Chain Management, "Industrial Marketing Management" 2008, (36).
  • Jüttner U., Werbli H.P., Relationship Marketing from a Value System Perspective, w: Advances in Relationship Marketing, pr. zb. pod red. A. Payne, Kogan Page, London 1995.
  • Kaczmarczyk S., Metodologiczne podstawy zależności przyczynowo-skutkowych w badaniach marketingowych, w: Zależności przyczynowo-skutkowe w badaniach rynkowych i marketingowych, pr. zb. pod red. S. Mynarskiego, Akademia Ekonomiczna, Kraków 2002.
  • Kale P., Dyer J.H., Singh LH., Alliance Capability, Stock Market Response and Long-Term Alliance Success: The Role of the Alliance Function, "Strategic Management Journal" 2002,23.
  • Kenny D., Mediation, November 15, 2009; http://davidakenny.net/cm/mediate.htm
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000169697539

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.