Warianty tytułu
Języki publikacji
Abstrakty
Today marketing sits at the end of the production chain. The growing competition makes companies integrate marketing with design and manufacturing. This is possible by involving potential customers as early as possible in the development process. Information technology can help companies build customer loyalty by keeping the customers engaged in a continuous dialog. At the same time companies must maintain conversations with suppliers, distributors and others in the marketplace. Developing the customers database helps do it effectively. The technology linking all these groups to the company must be integrated with internal information systems. And marketing must take responsibility for managing these systems. Database techniques allow marketing managers to improve performance in many different ways, and seems to have a great future. (fragment of text)
Rocznik
Strony
204--210
Opis fizyczny
Twórcy
autor
- Akademia Ekonomiczna we Wrocławiu
Bibliografia
- "Agri Marketing". Evolution of Database Marketing. Agri Marketing, June 1994.
- Black G.: Complications Delay Birth. Financial Times, 3 July 1996.
- Brown S.: Life Begins at 40? Further Thoughts on Marketing's Mid-Life Crisis. Marketing Intelligence and Planning, Vol.13,
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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