Greenwashing as an Example of Ecological Marketing Misleading Practices

• Autorzy: Adam Marciniak
• Języki publikacji: EN

Abstrakty

EN

Nowadays, world-wide recognized corporations seek methods and instruments which enable them an effective flow of information concerning their actions as far as environment and sustainable development issues are concerned. It seems that marketing tools work well within this field. That is how ecological marketing (EM) originated with its advantages and drawbacks including greenwashing. The paper is committed to the analysis of this phenomenon, used to describe the unjustified appropriation of environmental virtue by a company to create a pro-environmental image. The article also presents common mechanisms of EM, shows how greenwashing works in practice and shares research results concerning purchasing habits (focusing on environmental issues) in China, USA and Great Britain. (original abstract)

Słowa kluczowe

EN

Data flow; Eco-marketing; Ecological politics; Environmental protection

PL

Przepływ informacji; Ekomarketing; Polityka ekologiczna; Ochrona środowiska

• Czasopismo: Comparative Economic Research
• Rocznik: 2009
• Tom: 12
• Numer: nr 1-2
• Strony: 49--59

Twórcy

autor

Adam Marciniak

Bibliografia

• Business English Magazine, no. 9, 2009
• Green Gauge Report; http://gristmill.grist.org/story/2005/11/23/115411/33
• Greenwash, 'Irish Times', October 02, 2007
• Green with honesty, 'Washington Times', January 20, 2009
• Helyer R., Donaldson A. (2005), Ecological marketing: Green Brands: Is the ethical integrity of products and..., 'Marketing Magazine'
• Introduction to Ecolabelling, July 2004; http://www.gen.gr.jp/eco.html
• Jay M., Polonsky A., 1994, Green Marketing Regulation in the US and Australia Greener Management Internationa, no. 5., The AustralianChecklist
• Lorek E. (2003), 'Recykling', no. 3
• Wunderlich S. (2008), Why grenwash won't wash with consumers, Sunday Times, June 22.
• Greenwashing:Things to avoid, 'Chicago Tribune'

Identyfikatory

DOI

https://doi.org/10.2478/v10103-009-0003-x