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2009 | 2 | nr 2 | 77--96
Tytuł artykułu

Sectoral and corporate coopetitive factors : coopetition matrix

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Coopetitive relations in which there are streams of competition and cooperation between direct competitors, belong to the most complex intercorporate relations burdened with high transaction costs. Thus, there is a question of circumstances in which companies decide to enter coopetition. Two groups of factors were analysed: sectoral and corporate (internal). Among the sectoral factors one should recognise as essential:, susceptibility to globalisation, technological advancement and intensity of competition. In the group of internal factors, resources complementarity appears to be most important. The value and intensity of occurrence of the sectoral factors affects the sector coopetitive potential which indicates the necessity to create coopetitive relations. Whereas, the value and intensity of occurrence of corporate factors determines corporate coopetitive potential, which testifies to the durability of coopetitive relations between the involved parties. The values of sector coopetitive potential and corporate coopetitive potential gave rise to building the original model of coopetition matrix. The matrix enables to identify kind of coopetitive relations and planning and the control of the effects of competitive cooperation. (original abstract)
Opis fizyczny
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