B2B Branding and Web 2

• Autorzy: Konstantin Theile
• Języki publikacji: EN

Abstrakty

EN

B2B Branding and Web 2 are giving new opportunities of using internet not instead of marketing mix but together with marketing mix. These solutions not only improve communication between company and its customers. What is more important they influence the enforce changes in the whole company. (original abstract)

Słowa kluczowe

EN

Business to Business (B2B); Branding; World Wide Web (WWW)

PL

Rynek instytucjonalny; Budowanie świadomości marki; World Wide Web (WWW)

• Czasopismo: Economics and Organization of Enterprise
• Rocznik: 2008
• Tom: 2
• Numer: nr 2
• Strony: 38--42

Twórcy

autor

Konstantin Theile

• Educatis Foundation

Bibliografia

• D. Tapscott /A. D. Williams: Wikinomics: How Mass Collaboration Changes Everything Published by Penguin Book, 2006, ISBN 978-1-59184-138-8.
• http://en.wikipedia.org/wiki/Creative_Commons
• http://en.wikipedia.org/wiki/Eric_von_Hippel
• http://en.wikipedia.org/wiki/GNU_General_Public_License
• http://en.wikipedia.org/wiki/Hawthorne_effect
• http://en.wikipedia.org/wiki/Prosumer
• http://en.wikipedia.org/wiki/Wiki
• http://web.mit.edu/evhippel/www/papers/Herstatt-EvH%20Journal%20Product%20Innov%20Management.pdf
• http://wikisym.org/ws2006/proceedings/p99.pdf
• Trotz, 2005 http://www.wi.uni-muenster.de/aw/download/hybride-systeme/Hybrid%2030.pdf
• http://www.bvdw.org/fileadmin/medien/wissenspool/Leitfaden_Blogs_BVDW_20070326.pdf
• http://www.ecris.de

Identyfikatory

DOI

10.2478/v10061-008-0020-z