What a Business Plan Must Show

• Autorzy: Herbert Kierulff
• Języki publikacji: EN

Abstrakty

EN

The major objectives of a business plan are to test feasibility, gather resources, act as a guide to action, and provide a standard to review progress. The plan must deal with three key issues to satisfy its several audiences: the market and its nature, the management of the venture, and financial feasibility. The remaining issues are primarily ones of strategy. The purpose of this article is to examine the three issues in some depth. Particular attention is paid to the keys to venture success from the customers' standpoint, the competition, venture management's functions and qualifications, and testing financial attractiveness. (original abstract)

Słowa kluczowe

EN

Business plan; Risk; Enterprise development planning

PL

Biznes plan; Ryzyko; Planowanie rozwoju przedsiębiorstwa

• Czasopismo: Economics and Organization of Enterprise
• Rocznik: 2008
• Tom: 2
• Numer: nr 2
• Strony: 54--61

Twórcy

autor

Herbert Kierulff

• Economics Seattle Pacific University

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Identyfikatory

DOI

10.2478/v10061-008-0019-5