Warianty tytułu
Języki publikacji
Abstrakty
The major objectives of a business plan are to test feasibility, gather resources, act as a guide to action, and provide a standard to review progress. The plan must deal with three key issues to satisfy its several audiences: the market and its nature, the management of the venture, and financial feasibility. The remaining issues are primarily ones of strategy. The purpose of this article is to examine the three issues in some depth. Particular attention is paid to the keys to venture success from the customers' standpoint, the competition, venture management's functions and qualifications, and testing financial attractiveness. (original abstract)
Czasopismo
Rocznik
Tom
Numer
Strony
54--61
Opis fizyczny
Twórcy
autor
- Economics Seattle Pacific University
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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