The Good, the Bad, and the Ugly : the Case of a Multinational Corporation in Croatia

• Autorzy: Mislav Ante Omazić , Rebeka Danijela Vlahov

Warianty tytułu

Dobry, zły i brzydki - przypadek międzynarodowej korporacji w Chorwacji

• Języki publikacji: EN

Abstrakty

EN

The current crisis can provide a very useful opportunity to review and reconsider the role of business as having a vital contribution in building fair societies. In a world where it is harder than ever before to balance conflicting stakeholder demands and where production of quality products or the providing services to satisfy customers' needs is no longer enough for the economic advancement and sustainable development of a company, a way of doing business apart from legal and regulatory settings is needed more than at any other time to date. This is especially the case with multinational companies that, by default, deal across a spectrum of different environments. As it is true that specific beliefs and preferences regarding what is fair vary widely, so in this case we tried to present the reason why the multinational company has to become more socially relevant and responsible on local, developing markets in order to be competitive. The way it relates to workers, host communities, and the marketplace can greatly contribute to the sustainability of its business success. This paper follows one such tragic case where action was needed-the case of a multinational company in the transitional Croatian economy. (original abstract)

Panujący obecnie kryzys daje potencjalnie dobrą szansę na sprawdzenie i ponowne przemyślenie roli przedsiębiorstwa jako niezbędnego środka w budowaniu sprawiedliwych społeczeństw. Przekonania i preferencje dotyczące tego, co jest sprawiedliwe, bywają bardzo różne, zatem chcemy pokazać, dlaczego międzynarodowe przedsiębiorstwo, aby być konkurencyjne, musi zyskać większe znaczenie pod względem społecznym i zwiększyć swoją odpowiedzialność na lokalnych rozwijających się rynkach. Jest tak dlatego, że sposób, w jaki firma kształtuje swoje relacje z pracownikami, lokalnymi społecznościami i rynkiem, może w dużej mierze przyczynić się do powodzenia jej działań biznesowych i ich zrównoważonego rozwoju. Niniejszy artykuł przedstawia jeden z przypadków, w których działania były potrzebne, a który okazał się tragiczny - jest to przypadek międzynarodowego przedsiębiorstwa w gospodarce chorwackiej znajdującej się w okresie przejściowym. (abstrakt oryginalny)

Słowa kluczowe

EN

Brewing industry; International corporation; Corporate Social Responsibility (CSR); Case study

PL

Browarnictwo; Korporacje międzynarodowe; Społeczna odpowiedzialność biznesu; Studium przypadku

• Czasopismo: Zarządzanie Zasobami Ludzkimi
• Rocznik: 2011
• Numer: nr 6
• Strony: 83--97

Twórcy

autor

Mislav Ante Omazić

• University of Zagreb, Croatia

autor

Rebeka Danijela Vlahov

• University of Zagreb, Croatia

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