Koncepcja transformacyjnego public relations - poznański wkład do światowej literatury

• Autorzy: Ryszard Ławniczak

Warianty tytułu

The Notion of Transitional Public Relations - the Poznań Contribution into the World PR Literature

• Języki publikacji: PL

Abstrakty

W niniejszym opracowaniu autor stara się przedstawić zakres opóźnień w rozwoju teorii, a zwłaszcza międzynarodowego public relations, pokazać źródła inspiracji oraz główne tezy koncepcji transformacyjnego public relations oraz różne poziomy (makro, mezo, mikro), w których transformacyjne public relations znajdują zastosowanie. (fragment tekstu)

EN

The chapter presents the notion of transitional public relations coined by the author, a introduced into the world PR literature and already accepted by the world leading public relations scholars. It postulates that public relations strategies and instruments have proved useful in helping: initially, to abolish the "old" socialist/communist system, and subsequently: to achieve desirable transformation of public awareness be reversing or at least mitigating the fears and prejudices toward "ruthless capitalism"; to promote a certain model of market economy; and to facilitate an effectively functioning market economy. (original abstract)

Słowa kluczowe

PL

Public relations; Przekształcenia systemowe w gospodarce; Przekształcenia systemowe; Przegląd literatury

EN

Public relations; Systemic transformations in the economy; Systemic transformation; Literature review

• Czasopismo: Zeszyty Naukowe / Uniwersytet Ekonomiczny w Poznaniu
• Rocznik: 2009
• Numer: nr 114
• Strony: 7--23

Twórcy

autor

Ryszard Ławniczak

Bibliografia

• Albert M., Capitalism contra capitalism, Paris 1992.
• Avenarius H., Armbrecht W. (cd.), Ist public relations eine Wissenschaft?, Westdeutscher Verlag, Opladen 1992b.
• Bentele G., Oeffentliches Vertauen und soziale Grundlagen fuer Public relations, w: W. Armbrecht, U. Zabel (eds.), ~Normative Aspekte der Public Relations; Grundlagem und Perspektiven, Westdeutscher verlag, Opladen 1994.
• Bernays E.L., Crystaltizing Public Opinion, Boni & Liveright, New York 1923.
• Culbertson H. M., Chen N., International Public Relations, Lawrence Erlbaum, Mahwah, New Jersey 1996.
• Cutlip S. M., Center A. H.. Broom G. M., Effective Public Relations, Prentice Hall, New Jersey 1994.
• EBRD (Europejski Bank Odbudowy i Rozwoju), Transition Report 2001, Londyn.
• Fleck H. G., Ławniczak R. (red.). Alternatywne modele gospodarki rynkowej dla krajów transformacji gospodarczej. Sorus Press, Warszawa 1993.
• Gregory P. R., Stuart R. C., Comparative Economic Systems, Houghton Mifflin Company, Boston. Dallas, Geneva, New Jersey 1989.
• Gruban B., Performing Public Relations in Central and Eastern Europe. Public Relations Quarterly, Rhinebeck, Fall 1995.
• Grunig J. (red.), Excellence in Public Relations and Communication Management, Lawrence Erlbaum, Hilsdale, NJ 1992.
• Grunig, J., The Development of Public Relations Research in the United States and Its Status in the Communication Science, w: H. Avenarius, W. Armbrecht (eds.), Ist public relations eine Wissenschaft? Westdeutscher Verlag, Opladen 1992.
• Grunig J., Grunig L., The Role of Public Relations in Transitional Societies, w: R. Ławniczak (ed.), Introducing Market Economy Institutions and Instruments: The Role of Public Relations in Transition Economies, Piar.pl, Poznań 2005.
• Grunig J., Grunig L., Vercić D., Public Relations in Slovenia: Transition Change and Excellence, w: D.J. Tilson, E.C. Alozie (eds.), Toward the Common Good: Perspectives in International Public Relations, Allyn & Bacon, Boston 2003.
• Heath R.L. (red.), Handbook of Public Relations, Sage Publications, Inc., Thousands Oaks 2001.
• Hiebert R.E., Global Public Relations in a Post-communist World: a New Model, "Public Relations Review", 18 (2), s. 117-26, 1992a.
• Hiebert R.E., Public Relations and Mass Communication in Eastern Europe, "Public Relations Review", 18(2), s. 177-187, 1992b.
• Hiebert R.E., Book Review: R. Ławniczak, Public Relations Contribution to Transition in Central and Eastern Europe, "Public Relations Review" 31 (4), s. 309-310, 2005.
• Holmstroem S., Between Independence and Interdependence, Paper presented at EUPRERA Conference in Tallin, Estonia (September 2003).
• Katus J., Civil Society and Public Relations, w: B. van Ruler, D. Vercić (eds.). Public Relations i Communication Management in Europe, Mouton de Gruyter, Berlin, New York 2004.
• Kornai, J., Economies of Shortage, North-Holland Publishing Company, Amsterdam-New York- Oxford 1980.
• Krylow A., Public Relattons im osteuropaeischen Raum, Peter Lang, Frankfurt a.Main. Berlin, Wien 2003.
• L"Etang J., Public Relations. Concepts, Practice and Critique, SAGE publications, Los Angeles, London,new Delhi, Singapore 2008.
• L"Etang J., Pieczka B. (eds.), Public Relations: Critical Debates and Contemporary Practice, Lawrence Erlbaum Ass., Mahwah, NJ 2006.
• Ławniczak. R., Transformacyjne public relations - instrument systemowej transformacji w Europie Środkowo-Wschodniej, w: R. Ławniczak (red.), Wkład Public Relations w transformację w Europie Środkowo-Wschodniej, Printer. Poznań 2001.
• Ławniczak R., The Transitional Approach to Public Relations, w: B. van Ruler, D. Vercić (eds.), Public Relations and Communication Management in Europe, Mouton de Gruyter, Berlin, New York 2004.
• Ławniczak R. (red.), Introducing Market Economy Institutions and Instruments: the Role of Public Relations in Transition Economies, Piar.pl, 2005.
• Ławniczak R., Rydzak W., Trębecki J., Public Relations in an Economy and Society in Transition. The Case of Poland, w: K. Sriramesh, D. Vercić (eds.), The Global Public Relations Handbook, (Theory, Research and Practice), Lawrence Erlbaum, Mahwah, New Jersey 2003.
• Ławniczak R., Public Relations Role "to sell" Alternative Political and Socio-economic Models of Market Economy, "Public Relations Review", Vol. 33, 2007.
• McKie D., Munshi D., Global Public Relations: a Different Perspective. "Public Relations Review 29(2), s. 215-219, 2005.
• McKie D., Book Review: R. Ławniczak, Introducing Market Economy Institutions and Instruments: The Role of Public Relations in Transition Economies, "Public Relations Review" 32 (3), s. 317, 2006.
• Pieczka M., Public Opinion and Public Relations, w: J. L"Etang, B. Pieczka (eds.), Public Relations, Critical Debates and Contemporary Practice, Lawrence Erlbaum Ass., Mahwah, NJ 2006.
• van Ruler B., Future Research and Practice of Public Relations, a European Approach, w: D. Vercić, J. White, D. Moss (eds.), Public Relations, Public Affairs and Corporate Communications in the New Millennium: the Future, Pristop Communications, Ljubljana 2000.
• van Ruler, B. Vercić D. (red.), Public Relations and Communication Management in Europe, Mouton de Gruyter, Berlin, New York 2004.
• Sriramesh, K., Public Relation in Asia, Thomson, 2004.
• Sriramesh K., Vercić D., A Framework for Understanding, and Conducting International Public Relations, w: D. Vercić, J. White, D. Moss. (eds.), Public Relations, Public Affairs and Corporate Communications in the New Millennium: the Future, Pristop Communications, Ljubljana 2000.
• Sriramesh K., Vercić D. (eds.), The Global Public Relations Handbook (Theory, Research and Practice), Lawrence Erlbaum, Mahwah, New Jersey 2003.
• Szondi G., International Context of Public Relations, w: R. Tench, L Yeomans (eds.), Exploring Public Relations, Pearson, London 2006.
• Tampere. K., Post-communist Societies Experience as a New Development in European Public Relations: Estonian Case Study, w: The Status of Public Relations Knowledge in Europe and Around the World - Proceedings of BledCom 2002, Pristop Communications, Ljubljana 2002.
• Tampere K.. Public Relations in a Transition Society 1989 - 2002, University of Jyvaskyla, Jyvaskylan 2003.
• Tilson D.J., Alozie E.C., Toward the Common Good. ~Perspectives in International Public Relations, Pearson, Boston, New York, Sydney 2004.
• Vercić D., Grunig L. A., Grunig J. E., Global and Specific Principles of Public Relations: Evidence from Slovenia, w: Culbertson H.M. Chen N. (eds.), International Public Relations, Lawrence Erlbaum, Mahwah, New Jersey 1996.
• Wojcik K.. Public Relations. Wiarygodny dialog z otoczeniem. Placet, Warszawa 2005.