Revealing Customer Traveler Preferences - Qualitative Results from Austria

• Autorzy: Birgit Pikkemaat
• Języki publikacji: EN

Abstrakty

EN

Quality and its judgement by customers have gained considerable importance in the tourism industry in recent years. Quality is an important criterion of purchase and increases demand, as the value of the product is optimised for customers. The evaluation of holiday quality depends on the performance package and the contents which can vary widely according to individual preferences and the type of holiday. The main object of this paper is the evaluation of tourists' expectations and experiences regarding holiday attributes in the different phases of travel decision making. The results of a qualitative study carried out in Austria in June 2006 reveal existing research as tourists seem to search different holiday attributes in the different phases of travelling. (original abstract)

Słowa kluczowe

EN

Tourism services; Tourist product; Quality of services; Socially expected quality

PL

Usługi turystyczne; Produkt turystyczny; Jakość usług; Jakość społecznie oczekiwana

• Czasopismo: Zeszyty Naukowe / Akademia Ekonomiczna w Poznaniu
• Rocznik: 2008
• Numer: nr 99
• Strony: 72--85

Twórcy

autor

Birgit Pikkemaat

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