Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2008 | nr 99 | 72--85
Tytuł artykułu

Revealing Customer Traveler Preferences - Qualitative Results from Austria

Warianty tytułu
Języki publikacji
Quality and its judgement by customers have gained considerable importance in the tourism industry in recent years. Quality is an important criterion of purchase and increases demand, as the value of the product is optimised for customers. The evaluation of holiday quality depends on the performance package and the contents which can vary widely according to individual preferences and the type of holiday. The main object of this paper is the evaluation of tourists' expectations and experiences regarding holiday attributes in the different phases of travel decision making. The results of a qualitative study carried out in Austria in June 2006 reveal existing research as tourists seem to search different holiday attributes in the different phases of travelling. (original abstract)
Opis fizyczny
  • Bieger T., Laesser C. (2003), Tourismustrends - Etne aktuelle Bestandsaufnahme, Jahrbuch 2002/2003, Institut fur ǒffentliche Dienstleistungen und Tourismus, Universität St. Gallen, pp. 13-37.
  • Bitner M.J., Hubbert A.R. (1994), Encounter Satisfaction versus Overall Satisfaction versus Quality, in: Service Quality - New Directions in Theorie and Practice, eds. R.T. Rust, R.L. Oliver, Sage Publications, Thousand Oaks et al, pp. 72-94.
  • Bolton R., Drew J. (1991), A Multistage Model of Customers' Assessments of Service Quality and Value, Journal of Consumer Research vol. 17(March), pp, 375-384.
  • Bosshart D., Frick K. (2006), Die Zukunft des Ferienreisens - Trendstudie, Gottlieb Duttweiler Institute, Zŭrich.
  • Carlzon J. (1989), Moments of Truth, Harper and Row, New York et al.
  • Chacko H.E. (1997), Positioning a Tourism Destination to Gain a Competitive Edge, Asia Pacific Journal of Tourism Research vol. l, pp. 69-75.
  • Fitzsimmons J.A., Fitzsimmons MJ. (2004), Service Management, McGraw-Hill, Boston.
  • Fodness D., Murray B. (1999), A Model of Tourist Information Search Behavior, Journal of Travel Research vol. 37(3), pp. 220-230.
  • Folkes V.S. (1994), How Consumers Predict Service Quality. What do they Expect? in: Service Quality, New Directions in Theorie and Practice, Sage, Thousand Oaks, pp. 108-122.
  • Gallarza M.G., Saura I.G., Garcia H.C. (2002), Destination Image - Towards a Conceptual Framework, Annals of Tourism Research vol. 29(1), pp. 56-78.
  • Gnoth J. (1997), Tourism Motivation and Expectation Formation, Annals of Tourism Research vol. 24(2), pp. 283-304.
  • Go F., Govers R. (2000), Integrated Quality Management for Tourist Destinations: A European Perspective on Achieving Competitiveness, Tourism Management vol. 21, pp. 79-88.
  • Godbey G. (2004), After the Ant Hill Was Stomped: The Customization of Life and Leisure, in: The Tourism and Leisure Industry, eds. K. Weiermair, C. Mathies, The Haworth Hospitality Press, Binghampton, New York, pp. 1-18.
  • Lohmann M., Zahl B, Aderhold P. (2004), Urlaubsreisetrends 2015, F.U.R., Kiel.
  • Mansfeld Y. (1992), From Motivation to Actual Travel, Annals of Tourism Research vol. 19(3), pp. 399-419.
  • Moutinho L. (1987), Consumer Behavior in Tourism, European Journal of Marketing vol. 21(10), pp. 1-44.
  • Murphy P.E., Pritchard M. (1997), Destination Price-value Perceptions: An Examination of Origin and Seasonal Influences, Journal of Travel Research vol. 35(3), pp. 16-22.
  • Opaschowski H.W. (2000), Kathedralen des 21. Jahrhunderts, B.A.T. Forschungsinstitut, Hamburg.
  • Parasuraman A., Zeithaml V.A., Berry L.L. (1994), Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research, Journal of Marketing vol. 58 (January), pp. 111-124.
  • Pikkemaat B. (2001), Vom alten zum neuen Kunden: Dienstleistungsqualität - gestem und heute, in: Vom alten zum neuen Tourismus, eds. K. Weiermair, M. Peters, E. Reiger, Studia, Innsbruck, pp. 17-25.
  • Pikkemaat B. (2004), Einflussfaktoren der Qualitatswahrnehmung und -beurteilung im Tourismus, in: Qualitatswahrnehmung und Qualitatszeichen im Tourismus, eds. K. Weiermair, B. Pikkemaat, ESV, Berlin, pp. 95-112.
  • Poon A. (1993), Tourism, Technology and Competitive Strategies, CAB International, Wallingford.
  • Reiter A. (2004), The Hybrid Consumer of Leisure Squeezed between Fun Maximization, Chill out, and the Radical Search for Inner Values, in: The Tourism and Leisure Industry, eds. K. Weiermair, C. Mathies, Haworth, Binghampton, New York, pp. 173-180.
  • Ryan C. (2005), Researching Tourist Satisfaction: Issues, Concepts, Problems, Routledge, London.
  • Smeral E. (2003), Die Zukunft des internationalen Tourismus, Linde, Wien.
  • Snepenger D., King J., Marshall E., Uysal M. (2006), Modelling Iso-Ahola's Motivation Theory in the Tourism Context, Journal of Travel Research vol. 45, pp. 140-149.
  • Svensson G. (2006), New Aspects of Research into Seryice Encounters and Service Quality, International Journal of Service Industry Management vol. 17(3), pp. 245-257.
  • Weiermair K. (2001), Neue Organisations-, Koordinations- und Fuhrungsprinzipien im alpinen Tourismus, in: Vom alten zum neuen Tourismus, eds. K. Weiermair, M. Peters, E. Reiger, Studia, Innsbruck, pp. 108-117.
  • Zeithaml V. A. (1985), A Conceptual Model of Service Quality and its Implications for Future Research, Journal of Marketing vol. 49 (Fall), pp. 41-50.
  • Zeithaml V.A. (1998), Consumer Perceptions of Price, Quality, and Value, A Means End Model and Synthesis of Evidence, Journal of Marketing vol. 52 (July), pp. 2-22.
Typ dokumentu
Identyfikator YADDA

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.