New Approaches to Strategy for a Sustainable Corporation

• Autorzy: Ewa A. Rudnicka
• Języki publikacji: EN

Abstrakty

EN

Companies nowadays must realize that a constant state of change is becoming the status quo. The time horizon for strategic decisions is getting shorter. Strategic planning must be flexible and much more dynamic with organizational flexibility to react when challenges in its environment occur. This article examines the changes in the corporate approach to strategic planning for a sustainable Corporation from creating a new position in the C-suit- the Chief Sustainability Officer (CSO) through redesigning the tools for strategy formulation and evaluation. (original abstract)

Słowa kluczowe

EN

Enterprise sustainable development; Corporation strategies; Strategic planning

PL

Rozwój zrównoważony przedsiębiorstwa; Strategia przedsiębiorstwa; Planowanie strategiczne

• Czasopismo: Ekonomika i Organizacja Przedsiębiorstwa
• Rocznik: 2010
• Numer: nr 11
• Strony: 15--24

Twórcy

autor

Ewa A. Rudnicka

• University of Pittsburgh at Greensburg, USA

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