Warianty tytułu
Języki publikacji
Abstrakty
Rocznik
Numer
Strony
49--60
Opis fizyczny
Twórcy
autor
Bibliografia
- Andersen P.H., Relationship development and marketing communication: An integrative model, Journal of Business & Industrial Marketing vol. 16, 2001, no. 3
- Black R., The trade shows industry: Management and marketing career opportunities, Trade Show Bureau, East Orleans 1986
- Daft R.L., Lengel R.H., Organizational Information, media richness and structural design, Management Science vol. 32, May 1986
- Duck S., Human relationships, Sage, London 1998
- Gronroos C., Defining marketing: A market-oriented approach, European Journal of Marketing vo1. 23, 1989, no. l
- Gronroos C., Relationship marketing logic, Asia-Australia Marketing Journal, vol. 4, 1996, no. l
- Gronroos C., Service management and marketing: A customer relationship management approach, Wiley, New York 2000.
- Gronroos C., The relationship marketing process: Communication, interaction, dialogue, value, Journal of Business & Industrial Marketing vol. 19, 2004, no. 2
- Gummesson E., Marketing orientation revisited: The crucial role of the part-time marketeer, European Journal of Marketing vol. 2, 1991, no. 2
- Herbig P., Milewicz J.C., Market signalling and its role in business-to-business communications, Marketing Intelligence & Planning vol. 12, 1994, no. 4
- Kameda N., A research paradigm for International business communication, Corporate Communications: An International Journal vol. 10, 2005, no. 2
- Kwiatek P., Leszczyński G., Zieliński M., Trade fairs exhibitors communication excellence, Proceedings of 14th Annual Conference Marketing and Business Strategies for Central and Eastern Europe, Vienna 2006
- Mohr J., Nevin R., Communication Strategies in marketing channels: A theoretical perspective, Journal of Marketing vol. 54, 1990
- Olkkonen R., Tikkanen H., Alajoutsijarvi K., The role of communication in business relationships and networks, Management Decision vol. 38, 2000, no. 6
- Pitta D.A., Weisgal M., Lynagh P., Integrating exhibit marketing into integrated marketing Communications, Journal of Consumer Marketing vol. 23, 2006, no. 3
- Sashi C.M., Kudpi V.S., Market selection and procurement decisions in B2B markets, Management Decisions 2001, no. 3
- Turnbull P., Ford D., Cunningham M., Interaction, relationships and networks in business markets: An evolving perspective, Journal of Business & Industrial Marketing vol. 11, 1996, no. 3-4
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171207345