Communication in Business-to-Business Relations

• Autorzy: Grzegorz Leszczyński
• Języki publikacji: EN

Słowa kluczowe

EN

Business to Business (B2B); Marketing; Partnership marketing; Business communication; Marketing communication; Relationship marketing

PL

Rynek instytucjonalny; Marketing; Marketing partnerski; Komunikowanie w biznesie; Komunikowanie marketingowe; Marketing relacji

• Czasopismo: Zeszyty Naukowe / Akademia Ekonomiczna w Poznaniu
• Rocznik: 2008
• Numer: nr 102
• Strony: 49--60

Twórcy

autor

Grzegorz Leszczyński

Bibliografia

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