Warianty tytułu
Języki publikacji
Abstrakty
Rocznik
Numer
Strony
134--145
Opis fizyczny
Twórcy
autor
Bibliografia
- Lagae W., Sports sponsorship Communications. A European perspective, Pearson Education, Ltd., Harlow 2005
- Pope N., Turco D., Sport & event marketing, The McGraw-Hill, Roseville 2001
- Pracejus J.W., Seven psychological mechanisms through which sponsorship can influence consumers, in: Sports marketing and the psychology of marketing communication, eds. L.R. Kahle, Ch. Rile, Lawrence Erlbaum Associates, Mahwah 2004
- Pysiewicz W., Sponsoring po polsku, Sport Business Review 2001, no. l
- Shank M.D., Sports marketing. A strategic perspective, Prentice Hall, New Jersey 2002
- Shillbury D., Quick S., Westerbeek H., Strategic sport marketing, Allen & Unwin, Crow Nest 1998
- Stotlar D.K., Developing successful sport sponsorship plan, Fitness Information Technology Inc., Morgantown 2001
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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