Uwarunkowania sprzedaży krzyżowej

• Autorzy: Marcin Awdziej

Warianty tytułu

Determinants of Cross-Seilling

• Języki publikacji: PL

Abstrakty

Autor przedstawia istotę i zalety sprzedaży krzyżowej, która jest jedną z najczęściej spotykanych na rynku form sprzedaży. (fragment tekstu)

EN

Cross-selling is considered to enhance customer lifetime value, yet there is little empirical evidence regarding its drivers and effects. The key determinants of successful cross-selling, which emerge from current literature, are discussed in this paper. (original abstract)

Słowa kluczowe

PL

Sprzedaż; Usługi finansowe; Satysfakcja klienta; Wartość dla klienta; Zarządzanie Kontaktami z Klientem

EN

Sale; Financial services; Customer satisfaction; Value to customer; Customer Relationship Management (CRM)

• Czasopismo: Zeszyty Naukowe / Uniwersytet Ekonomiczny w Poznaniu
• Rocznik: 2010
• Numer: nr 153
• Strony: 11--18

Twórcy

autor

Marcin Awdziej

• Akademia Leona Koźmińskiego w Warszawie

Bibliografia

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