Dystans kulturowy w procesie internacjonalizacji przedsiębiorstw - metodyczny aspekt badań

• Autorzy: Aleksandra Nizielska

Warianty tytułu

Cultural Distance in the Process of Companies' Internationalization - Methodological Aspect of Research

• Języki publikacji: PL

Abstrakty

Celem referatu jest zaprezentowanie metodycznego aspektu badań dystansu kulturowego w procesie internacjonalizacji przedsiębiorstw. W szczególności omówiona zostanie przydatność dostępnych wyników badań międzynarodowego zróżnicowania kultur (G. Hofstede, S. Schwartz oraz GLOBE) do pomiaru wpływu dystansu kulturowego na proces internacjonalizacji przedsiębiorstw. (abstrakt oryginalny)

EN

The main objective of the article is to present the methodical aspect of research on the role of cultural distance in the process of companies internationalization. There will be discussed the applicability of research results on international cultures models (G. Hofstede, S. Schwartz, GLOBE) for the measurement of culture distance impact on companies' internationalization. (original abstract)

Słowa kluczowe

PL

Internacjonalizacja przedsiębiorstw; Kultura

EN

Enterprise internationalization; Culture

• Czasopismo: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
• Rocznik: 2011
• Numer: nr 236 Badania marketingowe - metody, nowe podejścia i konteksty badawcze
• Strony: 51--60

Twórcy

autor

Aleksandra Nizielska

• Uniwersytet Ekonomiczny w Katowicach

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