Targi jako źródło informacji dla klientów instytucjonalnych

• Autorzy: Grzegorz Leszczyński , Marek Zieliński

Warianty tytułu

Trade Fairs as a Source of Information for Business Customers

• Języki publikacji: PL

Abstrakty

Podstawą pracy kupca na rynku B2B jest poszukiwanie i analizowanie zebranych informacji. Źródła informacji kupców mogą mieć zróżnicowany charakter. Szczególnym miejscem pozyskiwania danych są targi, które ze względu na rozwój targowych form komunikacji pozwalają na dostęp do aktualnej i wartościowej wiedzy. Celem artykułu jest ukazanie postrzegania przez kupców źródeł informacji podczas targów. (abstrakt oryginalny)

EN

The basis of the buyers work on the B2B market is to seek and analyze the collected information. Buyer's sources of information may have a different nature. Trade fairs are a special place for data acquisition. Due to development of forms of communication, trade fairs facilitate access to current and valuable knowledge. This article aims to show the perception of information sources by buyers during trade fairs. (original abstract)

Słowa kluczowe

PL

Targi; Rynek instytucjonalny; Źródła informacji; Klient; Relacje z klientami; Komunikowanie

EN

Fair; Business to Business (B2B); Information source; Customer; Relationships with customers; Communication

• Czasopismo: Zeszyty Naukowe / Uniwersytet Ekonomiczny w Poznaniu
• Rocznik: 2012
• Numer: nr 220
• Strony: 153--162

Twórcy

autor

Grzegorz Leszczyński

• Uniwersytet Ekonomiczny w Poznaniu

autor

Marek Zieliński

• Uniwersytet Ekonomiczny w Poznaniu

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