Zagrożenie kanibalizacją w przenoszeniu zawartości gazet do ich internetowych wydań

• Autorzy: Jan Kreft

Warianty tytułu

Canibalization Threat in Transfer the Contents of Newspapers to Their Online Edition

• Języki publikacji: PL

Abstrakty

Charakterystyczną cechą produktów medialnych jest ich występowanie na dwóch rynkach jednocześnie: odbiorców (np. czytelników, widzów itp.) i rynku reklamy, przy czym reklamowe przychody, kluczowe, dla wielu mediów (np. telewizji, radia, Internetu i większości prasy), są funkcją wielkości audytorium. dzięki rozwojowi technologii jednym z najważniejszych współczesnych zjawisk na medialnym rynku jest konwergencja z migracyjnymi zachowaniami dotychczasowych odbiorców tzw. starych mediów, którzy w poszukiwaniu interesujących ich treści migrują między mediami. Podążając za odbiorcami, wydawcy gazet przenoszą ich treści do Internetu i oferują wydanie online. (fragment tekstu)

EN

Migration of customers from traditional media, especially newspapers, to the Internet prompts media companies to offer access to the Internet editions of newspapers. They might be substitutes for traditional paper versions. In connection with loosing favour of traditional media readers, publishers have to cope with cannibalism. Publishers are among the main suppliers of information products both on the press market and the online market. However, despite the fact mat the online editions gain new readers, traditional paper versions still generate much larger advertising revenues. Furthermore, profits from the Internet editions do not compensate the cost of the loss of paper editions readers. (original abstract)

Słowa kluczowe

PL

Prasa; Internet; Media

EN

Press; Internet; Media

• Czasopismo: Zeszyty Naukowe / Uniwersytet Ekonomiczny w Poznaniu
• Rocznik: 2010
• Numer: nr 154
• Strony: 63--70

Twórcy

autor

Jan Kreft

• Uniwersytet Gdański

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