Czym naprawdę jest makromarketing

• Autorzy: Jacek Kamiński

Warianty tytułu

What Really the Macromarketing is?

• Języki publikacji: PL

Abstrakty

W artykule podjęto próbę wyjaśnienia jednego z ważniejszych pojęć marketingu akademickiego, jakim jest "makromarketing". Omówiono główne założenia makromarketingu jako szkoły myśli marketingowej. Sformułowano postulat szerszego zainteresowania makromarketingiem przez polskie środowisko marketingu akademickiego. (abstrakt oryginalny)

EN

In the article some measures were taken to explain one of the most important concepts of academic marketing such as "macromarketing". The most important issues of macromarketing were described, as the school of marketing thought. Postulates of wider interests in macromarketing by Polish academic marketing environment were formulated. (original abstract)

Słowa kluczowe

PL

Marketing; Teoria marketingu; Pojęcie marketingu

EN

Marketing; Marketing theory; Concept of marketing

• Czasopismo: Marketing i Rynek
• Rocznik: 2012
• Numer: nr 10
• Strony: 2--8

Twórcy

autor

Jacek Kamiński

• Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej

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