Sustainable Consumption - Perceptions of European and Bulgarian Consumers

• Autorzy: Elka Vasileva , Daniela Ivanova , Nina Tipova , Stilyan Stefanov

Warianty tytułu

Zrównoważona konsumpcja - opinie konsumentów europejskich i bułgarskich

• Języki publikacji: EN

Abstrakty

EN

Sustainable consumption gives the opportunity to use products and services which meet consumer needs in an effective and efficient manner by minimising the negative impact on the society, the economy and the environment. The ultimate aim of sustainable consumption is to improve the quality of living of all consumers of present day and future generations by reducing the harmful influences on the environment. Sustainable consumption is based on the idea that meeting present day consumer wants will not limit the needs and opportunities of future generations. In recent years it has become clear that sustainable economy can be built through sustainable products and services and not only through sustainable industrial processes. Taking this into account sustainable consumption has focused on the understanding of the moving forces of consumer behaviour and how this knowledge can be harmonised with the activities of the business and other stakeholders. The paper analyses the current surveys on the perceptions and attitudes to sustainable consumption in European countries in recent years. The lack of information on the perceptions and attitudes to sustainable consumption in our country is established in a comparative aspect. The possibility for European ecological models to influence consumption in Bulgaria in this direction is also discussed. (original abstract)

Zrównoważona konsumpcja daje możliwość korzystania z produktów i usług, które zaspokajają potrzeby konsumentów w sposób efektywny i skuteczny, minimalizując negatywny wpływ na społeczeństwo, gospodarkę i środowisko. Ostatecznym celem zrównoważonej konsumpcji jest poprawa jakości życia wszystkich konsumentów, obecnych i przyszłych pokoleń, poprzez zmniejszenie szkodliwych wpływów na środowisko. Zrównoważona konsumpcja oparta jest na założeniu, że spełnianie wymagań obecnych konsumentów nie będzie ograniczać potrzeb i możliwości przyszłych pokoleń. W ostatnich latach stało się jasne, że zrównoważona gospodarka może być budowana przez zrównoważone produkty i usługi, a nie tylko poprzez ulepszanie procesów przemysłowych. Biorąc to pod uwagę, zrównoważona konsumpcja koncentruje się na zrozumieniu podstaw zachowań konsumentów oraz wykorzystaniu tej wiedzy w podejmowaniu działalności gospodarczej. W niniejszym artykule dokonano analizy obecnych badań dotyczących postrzegania, stosunku do trwałej konsumpcji w krajach europejskich w ostatnich latach. Brak informacji o poglądach i postawach co do zrównoważonej konsumpcji w naszym kraju pokazano w aspekcie porównawczym. Pod tym kątem omówiona została możliwość wpływu europejskich modeli ekologicznych na konsumpcję w Bułgarii. (abstrakt oryginalny)

Słowa kluczowe

EN

Consumption; Balance; Consumer; Consumer behaviour; Ecology; Sustainable consumption

PL

Konsumpcja; Równowaga; Konsument; Zachowania konsumenta; Ekologia; Konsumpcja zrównoważona

• Czasopismo: Zeszyty Naukowe / Uniwersytet Ekonomiczny w Poznaniu
• Rocznik: 2011
• Numer: nr 216
• Strony: 17--25

Twórcy

autor

Elka Vasileva

• University of National and World Economy, Sofia, Bulgaria

autor

Daniela Ivanova

• University of National and World Economy, Sofia, Bulgaria

autor

Nina Tipova

• University of National and World Economy, Sofia, Bulgaria

autor

Stilyan Stefanov

• University of National and World Economy, Sofia, Bulgaria

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