Open innovation practice - a case of General Mills
Open innovation has since the beginning of this millennium gained still larger attention and interest among researchers as well as business leaders. In search of more efficiency and speed in enterprise innovation - open innovation, where enterprises include external ideas and stakeholders in the efforts to become more innovative is today regarded as one of the routes to reach these objectives. Large US enterprises are among the pioneers of open innovation practice and General Mills (US) represents one of these large enterprises that have conducted open innovation since 2007. Based on participation in one of General Mills open innovation meetings with potential innovation collaborators the author got a first-hand experience from how and with what means General Mills conduct open innovation. This article tries based on a case-study of open innovation at General Mills to add reflections of practice and efficiency to the existing pool of knowledge. (original abstract)
- Chandler, Alfred D., Jr. 1990, Scale & scope, the dynamics of industrial capitalism, Camebridge, Mass. Belknap press.
- Chesbrough, Henry, Vanhaverbeke, Wim & West, Joel, Open Innovation: Researching a new paradigm, Chapter 14, Oxford University Press, 2006.
- Chesbrough, Henry, Open innovation: a new paradigm for understanding industrial innovation, paper presented at Druid Summer Conference in Copenhagen, p. 1-14, June 27-29, 2005.
- Chesbrough, Henry & Schwartz, Kevin, Innovating business models with co-development partnerships, Research Technology Management, Jan/feb 2007¸50, 1: ABI/INFORM Global pg. 55.
- Chesbrough, Henry, The Era of Open Innovation, Sloan Management Review, 44/3, p.35-41, 2003.
- Chesbrough, Henry, Open innovation, Harward Business School Press, 2003.
- Cooper, Robert D., Stage Gate process, www.stage-gate.com - first published using the name in - Journal of Marketing Management, Volume 3, Number 3, spring 1988.
- Cooper, Robert D., New problems - new solutions, Making portefolio management more effective, Research Technology Management (industrial research institute), vol. 43, Number 2, 2000.
- General Mills innovation portal: www.openinnovation.generalmills.com, 2010.
- General Mills, Corporate brochure, www.generalmills.com, 2010.
- General Mills, 2010, Townhall meetings presentation, http://www.slideshare.net/efmorrison/ general-mills-open-innovation-town-hall
- Huston, Larry & Sakkab, Nabil, P&G's new innovation model, Harvard Business Review, Vol. 84, No. 3,March 2006.
- Kuhn, Thomas, The Structure of Scientific Revolutions (1962), Chapter 9.
- Laursen, Keld & Salter, Ammon, Open for innovation: The role of openness in explaining innovation performance among UK manufacturing firms, Strategic Management Journal, 27: 131-150 (2006).
- Noteboom, Bart, Innovation and inter-firm linkages: New implications for policy, Research Policy 28, 1999, p. 793-805.
- Noteboom, Bart, Towards a dynamic theory of transactions, Journal of evolutionary economics, 1992, p.281-299.
- Ocasio, William, Towards an attention-based view of firm, Strategic management journal, vol. 18, p.187-206, 1997.
- Senge, Peter, The fifth discipline: The art and practice of the learning organization, 1990.
- Von Hippel, Eric, Democratizing innovation, Cambridge, Mass. MIT Press, 2005.
- Von Hippel, Eric, The sources of innovation, Oxford University Press 1988.