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2010 | nr 28 | 141--150
Tytuł artykułu

Open innovation practice - a case of General Mills

Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Open innovation has since the beginning of this millennium gained still larger attention and interest among researchers as well as business leaders. In search of more efficiency and speed in enterprise innovation - open innovation, where enterprises include external ideas and stakeholders in the efforts to become more innovative is today regarded as one of the routes to reach these objectives. Large US enterprises are among the pioneers of open innovation practice and General Mills (US) represents one of these large enterprises that have conducted open innovation since 2007. Based on participation in one of General Mills open innovation meetings with potential innovation collaborators the author got a first-hand experience from how and with what means General Mills conduct open innovation. This article tries based on a case-study of open innovation at General Mills to add reflections of practice and efficiency to the existing pool of knowledge. (original abstract)
Rocznik
Numer
Strony
141--150
Opis fizyczny
Twórcy
Bibliografia
  • Chandler, Alfred D., Jr. 1990, Scale & scope, the dynamics of industrial capitalism, Camebridge, Mass. Belknap press.
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  • General Mills innovation portal: www.openinnovation.generalmills.com, 2010.
  • General Mills, Corporate brochure, www.generalmills.com, 2010.
  • General Mills, 2010, Townhall meetings presentation, http://www.slideshare.net/efmorrison/ general-mills-open-innovation-town-hall
  • Huston, Larry & Sakkab, Nabil, P&G's new innovation model, Harvard Business Review, Vol. 84, No. 3,March 2006.
  • Kuhn, Thomas, The Structure of Scientific Revolutions (1962), Chapter 9.
  • Laursen, Keld & Salter, Ammon, Open for innovation: The role of openness in explaining innovation performance among UK manufacturing firms, Strategic Management Journal, 27: 131-150 (2006).
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171215355

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