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2012 | nr 228 | 163--172
Tytuł artykułu

Global Financial Crisis and Public Relations : the Unseen Impact

Warianty tytułu
Globalny kryzys finansowy a public relations: niewidoczny wpływ
Języki publikacji
EN
Abstrakty
Obecny globalny kryzys finansowy i gospodarczy wywołał między innymi następujące ciekawe pytania - w jakim zakresie public relations przyczyniło się i może być częściowo odpowiedzialne za finansowe skandale przyczyniające się do niedawnego załamania? Oprócz specyficznych działań w praktyce to pytanie ma często pomijany globalny wymiar dotyczący roli public relations w promowaniu teorii ekonomicznych i neoliberalnej ideologii, która zachęciła do deregulacji, zniechęciła do nadzoru i stworzyła podatne środowisko dla praktyk menedżerskich, skoncentrowanych na chciwości, co pośrednio spowodowało globalny upadek finansowy i gospodarczy w latach 2008-2009. Artykuł próbuje odpowiedzieć na powyższe pytania, między innymi poprzez zaakcentowanie gospodarczego kontekstu public relations. (abstrakt oryginalny)
EN
This contemporary global financial and economic crisis has triggered, among others, the following interesting questions - to what extent has the public relations industry contributed to, and may be held partly responsible for, the financial scandals contributing to the recent collapse? Apart from specific practitioner actions, this question has an even more neglected global dimension concerning the role of public relations in promoting the economic theories and the neo-liberal ideology that encouraged deregulation, discouraged oversight, and created an environment conducive to greed-focused managerial practices causing indirectly the 2008-2009 global financial and economic collapse. This study tries to clarify the above asked questions by underlining among others the economic context of public relations. (original abstract)
Rocznik
Numer
Strony
163--172
Opis fizyczny
Twórcy
  • Poznań University of Economics, Poland
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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