Warianty tytułu
Brand and Quality Processes at Construction Companies
Języki publikacji
Abstrakty
Celem pracy jest opisanie możliwości wykorzystania marki przedsiębiorstwa budowlanego w procesach jakościowych. W pracy przyjęto hipotezę następującej treści: marka jest właściwym narzędziem kształtowania procesów jakościowych w przedsiębiorstwach wykonawczych sektora budowlanego. Posłużono się indukcyjną metodą wnioskowania naukowego. (fragment tekstu)
The aim of this article is to underline the role of quality processes at construction companies. The brand is regarded as the right tool to improve Total Quality Management. The client (in this case investor) can name the contractor not only based upon the tender but the brand as well. The same attitude is directed to sub contractors. If the processes correspond to the TQM standards, the brand is created respectively and the company can be competitive in the construction market. (original abstract)
Twórcy
autor
- Uniwersytet Warmińsko-Mazurski w Olsztynie
Bibliografia
- 1. Dale B. G. Managing quality. Blackwell Publishers. Oxford. United Kingdom. 1999.
- 2. Delgado-Hernandez, Joaquin D., Aspinwall E. A Framework of Building Quality into Construction Projects. Total Quality Management & Business Excellence. Vol. 19 Issue 10. Oct 2008.
- 3. Ka-Chi Lam, Chun-Kit Lam, Mike, Wang Dan. MBNQA- oriented self-assessment quality management system for contractors: fuzzy AHP. Construction &Economics. Vol 26 Issue 5. May 2008.
- 4. Keen P. G. W. The process edge: Creating value where it counts. Harvard Business School Press. Boston. 1997.
- 5. Koh T., Yong T., Pheng S. Empiricist Framework for TQM Implementation in Construction Companies. Journal of Management in Engineering. Vol 26 Issue 1 Jul. 2010.
- 6. Lepatner B. B. Keynote address: Broken buildings, busted budgets. Release party held at the Instituto Cervantes in New York City. September 27, 2007. New York. 2007.
- 7. Miller C. J. M., Packham G. A., Thomas B. C. Harmonization between main contractors and subcontractors: A prerequisite for lean construction. Journal of Construction Research. Nr 3 2002.
- 8. Olins W. New Guide to Identity. Gower. 1995.
- 9. Sullivan K., T. Quality Management Programs in the Construction Industry: Best Value Compared with Other Methodologies. Journal of Management in Engineering. Vol. 27 Issue 4 Oct 2011.
- 10. Ubani E. C. Interdisciplinary Journal of Contemporary Research in Business. Vol. 2 Issue 12 Apr 2011.
- 11. http://www.prophet.com/downloads/whitepapers/sinclair- brand-equity-firm-value.pdf data dostępu 2012-10-16
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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